The Marketing Specialist will support on a project basis all aspects of brand promotion and support to sales staff. The Marketing Specialist will report to the Director of Marketing at HGP as well as have a strong working relationship with the Director of Marketing for our parent company, Harvest Power www.harvestpower.com
The Marketing Specialist will have direct involvement in a diversity of projects including: market research, database creation, traditional print and on-line programs, brand support, social media & networking, advertising liaison, content creation and various public relations initiatives.
The successful candidate is organized, articulate, and willing to embrace new opportunities and challenges. They have proficiencies in:
*The Marketing Specialist will have a working relationship with the VP of Sales, inside and outside sales representatives and customers.
- Microsoft Office (primarily Word, Excel and Powerpoint)
- Graphic Design Programs (primarily Creative Suite programs such as InDesign, Illustrator, and Photoshop)
- Content Management Systems (CMS) and Customer Relationship Management (CRM) principles
- Social Media Marketing techniques
- Basic Accounting
- Sales Support
*The position will require minimal travel, approximately 10%, but possibly more for various project initiatives including trade shows, open houses and press reviews.
*Salary is commensurate with industry standards and experience.