Hanley Wood, www.hanleywood.com, is currently seeking a Web Analytics Specialist in the Business Media division. The Web Analytics Specialist will be responsible for providing analytic reporting to internal partners and business managers, as well as highlighting trends in the data for decision making and strategy. This individual’s strengths will lie in reporting and querying of data, providing data insights, and making recommendations of new data trends to monitor. The Web Analytics Specialist will report directly to the Online Media Optimization Manager.
Major Responsibilities and Related Duties Include:
Develop dashboard reports for product performance measurement, segmented by brand and activity
Provide reporting and query support to larger team
Provide internal training/support to users on Google Analytics (GA) basics
Analyze the competitive landscape with regards to traffic and stickiness - track and compare traffic drivers to competitive sites, recommend product enhancements to increase traffic based on research
Recommend website and product changes based on insights drawn from analysis that improve overall performance and traffic
Review business needs and ensure that key pages, events and user behaviors are tracked appropriately and measured accurately
Assist in evaluating the quantitative benefits of new business initiatives by having a thorough understanding of online customer behaviors
Manage business aspects and work closely with IT on technical aspects of web analytics application
Recommend and oversee improvements to analytics solutions
Informing members of the team about new capabilities of software packages, emerging analytics best practices, and training opportunities.
Qualified Applicants must possess the following Skills, Education, and Experience:
BS/BA Degree plus 3-5 years of experience in quantitative analysis of website and customer performance or marketing programs
Strong understanding of online media models and metrics, web analytics, marketing analysis or statistical methods
Google Analytics experience required, Omniture experience preferred
Experience with Ad performance data preferred, along with DFP experience
Strong analytical background, demonstrating an ability to collect data, analyze trends, and make recommendations
Experience in deriving actionable business information from complex operational data
Ability to use reporting tools to uncover sources of operational problems
Detail-oriented, well organized and able to assume responsibility for specific project deliverables
Excellent oral and written communication skills
Able to dependably deliver results in a fast-paced, deadline-driven environment that requires ability to handle multiple tasks
Strong interpersonal skills and a demonstrated ability to work effectively independently and in a team environment required
Experience working within an online media environment
Multimedia tracking (videos, etc.) preferred
Proficient in all MS office applications
About Hanley Wood:
Are you Smart, Fast, Competitive? At Hanley Wood these traits are the foundation of who we are. We believe in the magic of collaboration, the power of insight infused by imagination, and the ability of ideas to transform business. Hanley Wood is the leading business-to-business media company serving the housing and construction industry, and one of the top 10 B2B media companies in the country.
We are over 500 employees strong with offices nation-wide. Over 150 imaginative, creative and driven people from our Corporate and Media Platforms are based in our downtown Washington, D.C. headquarters. We enjoy a corporate culture that simultaneously encourages high levels of creativity and productivity. Those who thrive in a dynamic, fast-paced environment and are motivated by personal and team success will find a challenging and rewarding career here at Hanley Wood.
You owe it to yourself to work for a dynamic company. Employee satisfaction is important to us, so we provide competitive compensation and a generous benefits package all while working within a dynamic workplace setting. If you meet the required skills and qualifications and want to learn more, apply online at http://hanleywood.com/?page=careers.
Hanley Wood is proud to be an Equal Opportunity Employer. m/f/d/v
Hanley Wood - 19 months ago
Hanley Wood is a leading business-to-business media company focused on the residential and commercial construction and design industries....