Online Marketing Specialist
Bandwidth - Raleigh, NC

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The Online Marketing Specialist is responsible for coordinating activity related to overall website performance and campaign activity to drive traffic and conversion to our site. This individual is responsible for providing information and insights regarding website performance, conversion tracking, social media trending, campaign effectiveness, and search engine optimization.

Oversee the Republic Wireless Google Analytics account and generate daily and weekly reports to reveal trending in traffic patterns, referral sites, user behavior on site and conversion. Share reports with the team and recommend action plan for the marketing team based on trending

Work with the team to create custom dashboards within Google Analytics to provide the appropriate visibility into site performance and visitor behavior

Produce weekly reports on organic traffic to the website

Leverage BrightEdge to identify opportunities to improve organic ranking. Become proficient with the BrightEdge tool and study competitors to uncover opportunities to improve SEO

Work with Business Analyst to adjust forecast based on traffic patterns and conversion rates

Working with the Acquisition Manager to implement and track marketing campaigns

Work with marketing team to implement social media campaigns

Based on trending within Google Analytics, work with marketing team to continually fine tune marketing campaigns and initiatives

Participate in marketing brainstorm sessions about overall marketing strategy, campaigns and other programs

Assist, as needed with other elements of general marketing – tradeshows, PR, other events, campaigns

Required Skills

2+ years of experience in a related role

Strong knowledge of Google Analytics, BrightEdge, Salesforce and Excel

Creative thinker

Comfortable operating in an entrepreneurial environment

Strong interpersonal skills with the ability to work independently and within a team environment

Metrics driven mindset

"Quick study" with ability to "think on feet"

Required Experience

Bandwidth - 2 years ago - save job - copy to clipboard
About this company
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Bandwidth is among the nation's largest and fastest-growing communication technology companies. The company operates two...