The Online Marketing Specialist is responsible for coordinating activity related to overall website performance and campaign activity to drive traffic and conversion to our site. This individual is responsible for providing information and insights regarding website performance, conversion tracking, social media trending, campaign effectiveness, and search engine optimization.
Oversee the Republic Wireless Google Analytics account and generate daily and weekly reports to reveal trending in traffic patterns, referral sites, user behavior on site and conversion. Share reports with the team and recommend action plan for the marketing team based on trending
Work with the team to create custom dashboards within Google Analytics to provide the appropriate visibility into site performance and visitor behavior
Produce weekly reports on organic traffic to the website
Leverage BrightEdge to identify opportunities to improve organic ranking. Become proficient with the BrightEdge tool and study competitors to uncover opportunities to improve SEO
Work with Business Analyst to adjust forecast based on traffic patterns and conversion rates
Working with the Acquisition Manager to implement and track marketing campaigns
Work with marketing team to implement social media campaigns
Based on trending within Google Analytics, work with marketing team to continually fine tune marketing campaigns and initiatives
Participate in marketing brainstorm sessions about overall marketing strategy, campaigns and other programs
Assist, as needed with other elements of general marketing – tradeshows, PR, other events, campaigns
2+ years of experience in a related role
Strong knowledge of Google Analytics, BrightEdge, Salesforce and Excel
Comfortable operating in an entrepreneurial environment
Strong interpersonal skills with the ability to work independently and within a team environment
Metrics driven mindset
"Quick study" with ability to "think on feet"
Bandwidth - 2 years ago
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