Client Analytics Partner
Initiative - Birmingham, MI

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We are currently seeking a senior level Client Analytics Partner who will be able to collaborate with a large client on analytics services and leading agency specialists to execute analytics strategies on behalf of the client. The ideal person will be responsible for ensuring that the client receives analysis, modeling and marketing data that addresses their strategic objectives. Responsibilities also include supporting new business opportunities, developing incremental business with existing clients, and contributing to continuous innovation of the agency’s analytics product.

Leads the implementation of analytics products on a large client relationship
Builds strong consultative relationships with clients as marketing analytics advisor
Guide all analytics work on behalf of client and play a lead role in daily communications with the client’s analytic and research team
Supports client analytics and research teams in the development of new analytics and research products & approaches
Analyzes client business situation and identifies key objectives for analytics and data
Prioritizes and applies quantitative approaches to meet client needs
Develops analytic strategies for clients that uniquely support consumer insights, measurement, and analytics objectives
Ability to be able to consultatively work with clients to go from a list of things they want to learn to a documented and executable methodology for learning them
Coordinate between the analytics/data specialists, client and agency teams
Provides an industry-leading POV on analytic methods applied to marketing and advertising contexts
Demonstrates a passion for managing, motivating and developing junior staff
Maps agency and external analytic resources to program solutions
Sells analytic program solutions to clients
Daily management of client deliverables

Minimum 10-15 years of analytic, database and marketing communications experience with five years supervisory and management experience required
Advanced knowledge of research and consumer data skills required
Familiarity with the Nielsen products desired
A proven track record in client services
Extensive experience communicating information verbally and in writing required
Management consultation experience a plus
Travel approximately 2-3 times per month
It is the Policy of Universal McCann, a division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment with regard to race, religion, national origin, sex, age, sexual orientation, veteran status or disability or any other basis prohibited by applicable federal, state, or local law.

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