Search Engine Optimization Specialist
Farmers Insurance Group - Wilmington, DE

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Position Description

This position is responsible for managing all search engine optimization activities such as content strategy, link building and keyword strategy to increase rankings on Google, Yahoo, MSN and other major search networks. Will participate in digital media planning, buying, research, negotiation, reporting and performance analysis.

Position Requirements

**Conduct ongoing SEO assessments and implement SEO best practices as well as long term strategies including the impact of social media on search engine rankings.
**Work with Development and QA teams to ensure technical SEO best practices are properly implemented on newly developed code.
**Work with editorial and marketing teams to drive SEO in content creation and content programming.
**Improve website architecture, content, linking and other factors to improve SEO positions for target keywords.

Preferred Skills and Abilities

Not Indicated

Physical Actions

Required job duties are essentially sedentary work consisting of occasional walking, standing and lifting and/or carrying 20 lbs. maximum, seeing, speaking, hearing.

Physical Environment

Required job duties are normally performed in a climate-controlled office environment.

Education Requirements

Bachelor’s Degree Required

Experience Requirements

3-5 Years of Search Engine Marketing Experience

Special Skills Requirements

Expert knowledge of technical aspects of SEO, including HTML, URL structures, keyword analysis, content optimization, search engine crawlers, indexes and algorithms, website session management, JavaScript, CSS, iframes, and other factors that can impact SEO.

Farmers Insurance Group - 20 months ago - save job - copy to clipboard
About this company
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Farmers Insurance is one of the country's largest insurers of vehicles, homes and small businesses and provides a wide range of other...