As a Product Marketing Manager, you will be responsible for the go-to-market strategy for your products. You will identify market opportunities and craft the product messaging and positioning for those market segments. You'll conceive and develop global marketing programs that drive sales. Attention to detail and an eye for quality, along with the ability to grasp and translate technical product capabilities into benefits is crucial. You will be the expert in both your product and your buyers - how they buy and their buying criteria and will transfer that knowledge to the sales channel. In your role as a Product Marketing Manager, you will champion your product with passion and energy both internally and to the market.
Primary Duties and Responsibilities: Know your product capabilities and the benefits to customers. Research buyer behavior and market opportunities, know the competition and how to win against them. Develop go-to-market strategy for target market segments. Develop product positioning and messaging that differentiates it in the market; translate into product collateral, whitepapers, and sales tools. Act as the voice for the product in the market, including customer, press, analyst briefings, and speaking at conferences. Train and support the sales organization on how to sell your product. Coordinate the execution of go-to-market plans across the organization, including sales, field marketing, and corporate marketing.
. Proven ability to grasp and connect market requirements with Sybase solutions, and to translate technical product capabilities into customer benefits
. Knowledge of analytics, data warehousing, and/or business intelligence
. Strong written, verbal, and presentation communication skills
. Experience working in a sales, technical support, or consulting role a benefit
. Demonstrated ability to excel in a matrix organization, building strong relationships with both industry influencers, external partners and internal stakeholders
. Strong team orientation and commitment to delivery
. Ability to travel up to 25% of the time
. Bachelor's Degree in Computer Science, Engineering or Marketing / BS/BSCS & 11+ years or MS/MSCS & 10+ years
Sybase Inc is an Equal Employment Opportunity/Affirmative Action Employer. We are committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
For more information about Sybase, visit: www.sybase.com.
Sybase - 3 years ago