Develops and manages marketing data and analytical resources, tools and capabilities across assigned agency accounts and within discipline areas of specialty.
Develops cross-channel marketing analytical techniques and tools into marketable products that fulfill current and future client needs.
Leads data strategy and marketing analytics influencing acquisition, conversion and loyalty programs on assigned client businesses.
Performs data mining and statistical analysis of cross-channel client data to produce insights that drive data-driven marketing campaigns. Translate the data into meaningful strategic and tactical recommendations based on these analyses.
Plays a leading role in developing the agencyâ€™s strategic analytics capabilities. Serves as an internal and external evangelist for data-driven marketing.
Leverages agency network data assets (click-stream data, search data, consumer shopper data, consumer demographics and lifestyle data) to develop cutting-edge data solutions.
Performs and oversees marketing campaign analytics and optimization. Produce campaign dashboards and results analysis.
Collaborates with department to determine staffing needs for to ensure appropriate coverage to meet client needs.
Supervises, manages, and mentors direct reports.
Closely oversees the work of specific team-dedicated analysts to ensure current client needs for measurement and analysis are met and to identify opportunities to deepen or expand client relationships.
Represents MI discipline in new business activities, including capabilities presentations, pitch proposals, and development of case studies.
Develops clear, articulate and persuasive presentations, POV documents, and strategic and operational recommendations.
Provides data management support and consulting in support of â€˜ad hocâ€™ client projects as needed.
Develops testing plans to evaluate client campaigns as needed.
Evaluates the optimal contact pattern with target markets relative to timing, method and communication strategy.
Provides marketing profiles of target segments based on demographic, psychographic, geographic, and lifestyle characteristics accessed through internal and external data sources.
Evaluates and develops partnerships with data resources.
Prepares cost estimates and project budgets client and non-client related projects as assigned.
Other duties may be assigned.
Minimum Experience & Other Requirements
Bachelorâ€™s degree in related field required. Masterâ€™s degree preferred.
Seven years or more experience in marketing analytics.
At least two years of supervisory experience.
Excellent oral and written communication skills.
Proficiency with statistical analysis tools, preferably SAS.
Proficiency with MS Office, especially Excel.
Familiarity with data visualization tools and techniques.
Attention to detail.
Sample work may be requested.
RTC an equal opportunity employer M/F/D/V. We are proud of our diversity!