Account Planner - Comcast Spotlight - Bedford, MA - 72538882
Comcast - Bedford, NH

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Division/Entity
Comcast Spotlight is the advertising sales division of Comcast Cable. Our mission is to harness the enormous impact of cable television on behalf of our advertisers. Comcast Spotlight serves 90+ of the nation's 210 designated market areas - including eight of the top 10 television markets. Comcast Spotlight's goal is to make cable television easy to buy, and to enhance the value of spot television via new technologies.

Comcast Spotlight is headquartered in New York City with 3,200 professionals located across the country, providing companies and their agencies with local, regional, and national spot advertising opportunities. Comcast Spotlight's Media Sales portfolio provides effective, interactive and targeted advertising applications that only spot cable can provide including: zone-based targeted : 30 spot advertising, long-form video on demand, and four distinct interactive platforms: Request For Information, Telescoping, Remind-Record, and the Comcast Interactive Program Guide.

Job Overview
Responsible for supporting the pre-sales activities of assigned Account Executives or Accounts including prospecting new clients, account stewardship, assisting with proposals and presentations, and research. Integrates knowledge of business and functional priorities. Acts as a key contributor in a complex and crucial environment. May lead teams or projects and shares expertise.

Tasks
  • Assists Account Executives in seeking new customers through various
prospecting methods including direct mail, television monitoring, radio
monitoring, newspaper monitoring, print monitoring, and internal
research tools.
  • Aids Account Executives in building client proposals, advertising
schedules, and pricing focusing on bundled sales (sports, advanced media
& promotions.)
  • Assists in the development of sales presentations and materials that
address customer needs and highlight the benefits of buying our products
or services, focusing on bundled sales opportunities.
  • Assists in the planning of client promotions to meet marketing
objectives, including working with marketing and promotions to plan,
price and arrange each event.
  • Gathers research information and data from available sources to assist
Account Executives in client positioning (focusing on share growth,
churn reduction and new business.)
  • Solidifies relationships with key client personnel through Account
Executive involvement and direction. Works with Account Manager to
provide additional stewardship direction in regard to make goods.
  • Monitors competitive media spending for current clients to keep
Account Executives informed on what else a client may be buying to
create up-sell opportunities.
  • Keeps detailed reports on all added value, bonus, promotions, and
entertainment for each client for tracking purposes and to be used at
contract negotiating/up-sell/retention.
  • Interacts with Account Executives regarding research, programming,
advanced media, sports, and promotions.
  • Participates in quarterly business plan meetings and takes an active
role in targeting accounts by learning marketing objectives, identifying
key influencers and decision-makers, and brainstorming ideas.
Participates in sales meetings, training programs, and conferences as
directed.
  • Consistent exercise of independent judgment and discretion in matters
of significance.
  • Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.
Required Skills:
  • Bachelor's Degree or Equivalent
  • Generally requires 7+ years related experience
Comcast is an Equal Employment Opportunity/Affirmative Action/Drug-Free workplace employer.

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