Digital Product Manager
Denver Post - Denver, CO

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Digital Product Manager

Summary Description

This Product Manager or Sr. Product Manager based upon level of experience will be responsible for managing various digital (i.e., Internet) products from conception, to market delivery and ongoing evolution. This position necessitates a keen interest in digital media and the drive required to consistently remain a thought leader. This individual should be comfortable forging new ground, leading through influence, working collaboratively and building buy-in/support. This position could be located in: New York City, San Jose, Denver or Yardley.


Definition of Product(s) via thorough understanding of the business opportunity and clear, concise and thorough articulation of the product requirements that enable a competitive and profitable market opportunity.

Ensure product definition and product life-cycle roadmap support the business drivers (i.e., revenue, audience, cost savings, strategic value)

Content – Responsible for the definition, with collaboration of internal and external stakeholders, of all related editorial and advertorial content ensuring depth, quality and freshness:

Identification, evaluation, recommendation and implementation of content sources used for Content aggregation, selection and management of aggregated content

Product Evolution – Create product road-map based upon aggregation of stakeholder needs and market/trend analysis. This would include working in close collaboration with other internal stakeholders and evaluating other products considered best-in-class category and understanding trends in how they influence the value of the site. Including content, features/functions, social media, traffic generation etc.

Product Performance Ownership – Understand, evaluate and proactively pursue opportunities to improve product performance

Create concise product documents including, PRDx, PRD, P&L, business cases to justify (ROI) investments and provide insight into making tradeoff decisions.

Identify, evaluate and work collaboratively with vendors/partners ensuring optimal delivery and service levels are achieved.

Participate in the evaluation, selection and negotiation of various technology, service and content vendor/partners. Represent DFM with the upmost in professionalism.

Foster effective team work by proactively sharing information and working collaboratively with internal stakeholders including: project management, development, sales, finance.

Quantify, track and regularly reporting on KPI metrics to goal(s)


Bachelor degree in marketing or equivalent experience. A minimum three to five years experience in a creation of digital media products.

Minimum three years of product management within some combination of the following: web publishing, digital technologies, ecommerce or internet advertising.

Proven ability to think strategically about market needs, business impact, and product design and translate strategies into actionable results.

Excellent communication skills. Strong written and verbal skills. Self starter with ability to work independently and take initiative

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