Digital Insight Analyst III
BB&T Human Systems 919 reviews - Raleigh, NC

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Line of Business: OPS - Electronic Delivery Group
Job Category:

Web Analytics Implementation Strategist

Position Overview:

BB&T Corporation is looking for an experienced and technically proficient individual to join our Digital Analytics Team as a Web Analytics Implementation Strategist. This individual will serve as a technical and implementation thought-leader, related to key web analytics initiatives within the bank's Online and Mobile Banking channels. Individual should be a technically sound self-starter who is passionate about building/executing on a digital analytics investment roadmap within a fast-paced operating environment.

Essential Duties and Responsibilities:
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

I. Manage web analytics technical implementations (Omniture) from project initiation through implementation/data validation.
2. Develop a thorough understanding of existing web analytics data infrastructure and existing reporting system relationships. Design, develop and implement custom JavaScript code solutions that optimize/evolve existing analytics capabilities.
3. Manage ongoing maintenance of web analytics implementation strategies to avoid tracking gaps and data inconsistencies.
4. Serve as a consultant to key stakeholders in determining web analytics needs/gaps and the best approach for designing and implementing measurement solutions for obtaining this information.
5. Extract and evaluate information gathered from multiple sources, resolve data conflicts, and be able to customize communication of key data findings to diverse audiences; based on business need.
6. Serve as a subject matter expert around key web analytics technologies. Be able to educate key stakeholders on any data technologies essential to the execution of their strategic plans.

Required Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelors degree in Business, Information Technology, Computer Science and/or equivalent education and related training.
2. 5+ years of previous experience working with the design and implementation of advanced data mining (SAS/SQL) and/or web analytics (SiteCatalyst, Coremetrics, or Google Analytics) tools.
3. Proven ability to work in dynamic cross-functional work teams in learning and applying new technical skills to respond to constantly changing business needs
4. Strong problem solving skills- both conceptual and analytical with the ability to translate key insights into actionable business strategies
5. Proven experience in a Sr. Level Analyst/Implementation Lead role with a track record of making autonomous decisions around web analytics solution design and the ongoing management/development of less experienced analysts. 6. Ability to effectively communicate findings, analyses, implications and recommendations to a diverse group of stakeholders, across all levels of the organization.
7. Ability to manage multiple tasks under competing deadlines and shifting priorities in a fast-paced online/mobile environment.
8. Ability to travel, occasionally overnight

Desired Skills: 1. Masters degree in the area of Business, Information Technology or Computer Science

About this company
919 reviews
BB&T Corporation (BB&T) is a financial holding company. The Company conducts its business operations primarily through its commercial...