Senior Account Executive ~ Brand Marketing
Ketchum - Washington, DC

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Two simple words remind us that great ideas shatter expectations. Two simple words set Ketchum apart.

break through

When we say break through, it means our employees work to create the changes our clients seek, to exceed their expectations, and to bring tangible benefits to their business and fulfillment to our own careers. This belief has led to enjoyable and long-standing relationships with our clients, who entrust us with many of the best-known brands in the world, and with the up-and-comers that will be tomorrow’s top brands. It’s what sets Ketchum apart, what attracts people to Ketchum, and what makes them want to stay!

Additional information on Ketchum and its award-winning work can be found at .
Senior Account Executive, Brand
Ketchum's DC office is looking to add a Senior Account Executive to their dynamic agency. This is a tremendous opportunity to work on high profile accounts, where your work is making a direct impact on our client’s success and helping achieve great results. Come work with a team that’s energized to deliver highly strategic, media savvy and results oriented work for their clients. Ketchum is an agency that’s committed to the development of its people, and we’ve created a culture where our people are energized to deliver highly creative, media-savvy and results-oriented work for clients. If you are interested in hearing more about this opportunity, and experiencing why we were named by PR News as “2012 Large Firm of the Year” and “Best Places to Work in PR”, we would love to hear from you!

Responsible for planning, coordinating and implementing client programs and activities; ensure that all programs are strategically on target with clients’ business objectives; maintain day-to-day contact with client; report program results to agency management and client.

Act as primary client contact; continually foster client-agency relationship to build trust and become a valuable resource to client.
Continually build understanding and knowledge of clients’ business and competitive environments; apply this information in preparing and presenting strategically focused programs and recommendations.
Play key role in account activities including special events, media relations, program implementation, etc.
Be flexible and facilitate teamwork within account team; coordinate team resources and create opportunities for junior staff to take on more responsibility; fully utilize agency resources to create the "best teams" for your clients.
Demonstrate ability to effectively develop full range of written materials including press releases, byline articles, speeches, client correspondence and reports.
Develop and monitor program plans and budgets for profitability; report status to client and agency management on a regular basis.
Explore and create opportunities for incremental business growth within your clients’ organizations.
Participate in the research, writing, and presentation of new business proposals.
Take advantage of internal and external networking opportunities to enhance professional development and agency/office
Seek counsel from financial manager to understand the client/agency financial policies and procedures as they relate to client plans/budgets; follow up on receivables.
Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects.

Bachelor’s degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. Master’s degree in a communications field desirable
Four to six years of public relations experience; one to two years basic supervisory experience
Advanced knowledge through 2-4 years of experience using social media platform and how to use it to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix through
3-5 years of hands-on Paid Search (Search Engine Marketing) experience and experience generating awareness through social media and online communities
Ability to quickly become knowledgeable of Ketchum’s proprietary tools and develop clear understanding of how to apply tools and technology to client work
Successful track record of helping to build and present concepts/programs for clients and effectively executing programs
Ability to spot digital trends and insights and share with teams in order to mobilize develop and motivate
Advanced knowledge in SEM optimization techniques and campaign monitoring
Ability to translate social media and digital trends, technologies and metrics into conversational English
Ability to develop strategic digital recommendations and program tactics for clients
Be a hands-on team player adding value, sharing creative ideas, and executing digital programs

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