The position exists to work in conjunction with the Director of brand and service line marketing and will be dealing primarily with an assigned strategic business unit and one to two additional service lines. The individual is responsible for providing strategic marketing planning involving the efficient use of market research, competitive intelligence and SWOT analysis to develop marketing programs that align with identified objectives. The incumbent oversees development of marketing tactics which may include projects such as newsletters, direct-mail pieces, brochures, collateral, videos, outdoor, print ads, commercials and/or other projects identified through marketing planning process. This position helps to identify communication messages and vehicles needed, helps to advise service line leadership on marketing communication opportunities and participates in evaluating effectiveness of communication tools. QUALIFICATIONS/KNOWLEDGE/SKILLS/ABILITIES
- Bachelors Degree Preferred
- 3-5 years experience is preferred
Requires the ability to make decisions that have substantive potential to impact the organization.
Requires ability to develop; facilitate and lead work groups.
Requires broad base of experience in all aspects of the marketing discipline; including marketing plan development, branding, positioning, program development, implementation and measurement and communications and evaluation.
Requires ability to develop strong collaborative relationships with senior management; physicians; outside organizations.
Requires strong writing and editing skills.
Requires experience in managing a variety of marketing projects and demonstrated ability to successfully complete projects.
Requires ability to prioritize and process multiple complex projects and deadlines with attention to detail and organization.
Requires ability to creatively approach challenges and projects and to work both independently and in teams effectively for the best possible outcome.
Requires critical thinking skills, analytical ability and strategic and tactical thinking.
Requires strong organizational and interpersonal skills.
Requires experience managing a strategic partner relationship with the ad agency and also management of other marketing vendors.
Requires the ability to apply the organization personnel policies and procedures.
Requires strong customer service skills.
Requires ability to take initiative and meet objectives.
Requires the ability to apply the organization personnel policies and procedures in daily work.
Ball Memorial Hospital - 2 years ago