Bard is a worldwide leader in product innovations. Everyday, medical professionals put their trust in Bard Biopsy Systems products. Inspired by that trust, we continue to introduce new products across the spectrum of biopsy procedures with a focus on breast.
Summary of Position with General Responsibilities :
The Senior Product Manager will develop the strategic and tactical initiatives for a key market segment on a global basis. Prepare three-year strategic plans for a market segment and annual Marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Division Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for his/her business segment responsibility.
Essential Job Functions :
Define markets, determine market needs, and devise selling techniques as they relate to short- and long-range profitability goals based on customer preferences, competitive positioning, and market dynamics.
Develop and implement strategic and tactical marketing plans. Responsible for long-term goals and objectives for the market segment.
Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies. Lead translation of market needs to design features.
Identify new markets through various methodologies.
Develop, implement, and manage market segment budget and expense.
Create new product release plan and documents to include timing, release manuals, slides, video, competitive positioning, pricing, promotion, and delivery. Develop sales training materials.
Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
Determine product prices that support product line profitability.
Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
Create promotional materials, marketing programs, and sales tools.
Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
Work with professional education and sales training to create key customer visits and labs. Conduct new product training and sales force training.
Support field sales organization on highly technical product inquiries; provide appropriate product information to field sales organization, including technical data and product availability information.
Basic Qualifications :
Bachelor degree and MBA in Marketing or Business required
EXPERIENCE AND SKILLS:
At least seven years business experience and five to seven years experience in marketing product development of medical devices from ideation to launch, preferably in women’s health or oncology products
Demonstrated ability to build and maintain strong relationships with KOLs
Strong Marketing skills
Product life cycle management
Product profitability management
Forecasting and pricing
Development of promotional materials
Strong analytical and technical skills
Good business judgment and maturity
Demonstrated leadership, communication, teamwork, and organizational skills
Ability to think and act strategically
Work Environment :
Candidate must be able to work in a team oriented, fast paced environment. Bard Peripheral Vascular is an affirmative action, equal opportunity employer that values and actively seeks diversity in the workforce.
C. R. Bard - 3 years ago
C. R. Bard is no upstart in the world of medical devices. The company has been in the business for more than a century and introduced the...