Digital Media Strategist
OMD - Chicago, IL

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Job Duties:

Execution of a media plan

Gauge media performance to confirm original objectives and strategies were met

Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)

Maintain budget control, develop media schedules and monitoring buys/schedules

Update team on status of all client projects

Study demographic data and consumer profiles to identify desired target audiences

Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Competencies:

Knowledge of the principles of advertising, marketing and media.

Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing

Knowledge of all aspects of Digital Media, including Search, SMS, iTV

Skills/Abilities:

Fluency in mathematical concepts; ability to translate data into well-articulated ideas

Ability to understand media data sources in terms of what is measured, the method, and information reported

Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

Qualifications

Preferred Skills

Agreement

Date Posted
03/13/2013 08:56:10

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While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1...