Multicultural Associate Communications Planning Director
Carat International, Ltd - Detroit, MI

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POSITION & ROLE DESCRIPTION

Title: MULTICULTURAL ASSOCIATE COMMUNICATIONS PLANNING DIRECTOR

Department: COMMUNICATIONS PLANNING

OVERALL SUMMARY - POSITION DESCRIPTION

The Multicultural Associate Communications Planning Director’s role is a leadership role as well as a managerial one. The Communications Planning Director sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The Multicultural Communications Planning Director is an expert on the clients’ business and a leader on the business with the clients and within the agency. The Multicultural Communications Planning Director is responsible for demonstrating a strong working knowledge of the media space (including digital media) and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Multicultural Communications Planning Director sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:

Communications Planning:
  • Accountable for media plan output timeliness, accuracy, and overall excellence
  • Plays integral role facilitating with the Communications Planning Director and Strategy Director in the collection and evaluation of syndicated consumer and media consumption information and play a contributing role in the creation of the communications plans
  • Serves as the comprehensive specialist in existing and emerging media opportunities (thorough awareness of available media and marketing services suppliers) that would be relevant to the assigned brand/category and ensure that opportunities within them are presented and communicated to Carat and client teams.
  • Exploit understanding of the client’s Media AOR and Reach-Based planning models to help maximize and stretch the capabilities of these models in order to better achieve communications planning objectives and optimize media investment Examples: Supports development of communications plans and helps to inform design of special multi-touch-point programs (partnerships, MMPs)
  • Integrates special, performance-enhancing elements into plans when potential incremental value can be supported (Engagement Zone units, special buys, behavioral targeting, etc.)
  • Fluent in key implementation and valuation techniques and sources: reach curve updates, MediaTools, windows of change, schedules, actualizations, econometric and brand measurement tools (MMM, METT, Equity Scan)
  • Oversee the consistent reporting of competitive market/media information for each brand/category, including business insights that can inform media as well as broader marketing actions; enlist help from CPD and issue jointly
  • Serve as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed
  • Lead the process of strategic media planning/execution and serve as a resource for supervisors, planners and assistants for advice and counsel
  • May assist in the creating and negotiating of yearly client contracts and supplemental proposals and manage account profitability
Client & Internal Relationships:
  • Build trusting, collaborative relationships with clients and agency partners at appropriate levels
  • Maintains client relationships at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Grow business opportunities with current clients, where appropriate
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure
Strategic Thinking & Leadership:
  • Provide and/or guide strategic input for all plans internally and externally
  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Train, motivate and develop a Communications Planning group
  • Construct and deliver accurate, honest and timely performance management documents
Communication Skills:
  • Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team
  • Direct the development of client presentations and other important communication; communication that is clear, compelling and persuasive
  • Lead client presentations
  • Communicate key information about our company
  • Adapt communication style to relevant audience
  • Link communication to audience’s concerns and perspectives
  • Move audience to desired action through clear and persuasive delivery of information
EXPERIENCE/KNOWLEDGE REQUIRED
  • Bachelor’s Degree
  • 7+ years of communications/media planning experience
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Knowledge of current trends and innovations in media
  • Knowledge of digital media
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook
DEVELOPMENT GOALS

Experience needed to proceed to the next level:
  • Exceptional internal regard
  • Excellent client report card
  • Demonstrated experience helping team create greater structure and specialization for scalability
  • Develops a significant public presence through speaking, writing, participation
  • Raises group proficiency – leadership, quality, efficiency
  • Elevates Carat’s Communications Planning competency to push the envelope with new solutions and greater integration
  • Establishes avenues to tighter budget control and increased departmental profits
  • Grows client business and/or develops new revenue opportunities
  • Increase client regard for Carat’s media and communications planning solutions
  • Proven track record of contributing to internal operations and business development beyond the specific service line of Communications Planning
  • Works within Carat to develop new capabilities and initiatives

Carat International, Ltd - 17 months ago - save job - block
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