Market Research Analyst
C. R. Bard - Tempe, AZ

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Bard Peripheral Vascular is located Tempe, AZ – where a tradition of vascular innovation spans decades of focusing on improving the quality of patients’ lives.

From C. R. Bard’s first arterial prosthesis developed in 1954, Bard and the division of Bard Peripheral Vascular have demonstrated commitment to innovative medical technology by introducing surgical and interventional devices for peripheral vascular patency, while providing exceptional service and support to surgeons, interventionalists and radiologists.

Summary of Position with General Responsibilities:

The Market Research Analyst has responsibility for managing the market share tracking database for all BPV markets. In this position, the analyst will provide analysis for marketing decision utilizing market data as well as primary and secondary data sources. The Market Research Analyst will report to BPV’s Manager of Marketing Research.

Essential Job Functions:

1. Manages market share tracking database by monitoring market/product performance using purchased secondary data sources. Generates quarterly Management summaries of data and incorporate into market models. Utilizes existing Excel spreadsheet linkages to access, extract, match, and summarize data. Ensures integrity of market data; validates data accuracy. Components of the reports include:
• Market size
• Market share for BPV and each major competitor
• Historical data for market size and share
• Forecasted data for market size and share for each of the next five years

2. Participates in the implementation of market size modeling and forecasts.

3. Conducts, analyzes, and interprets data from primary and secondary sources using established research and statistical methodologies. Helps synthesize data, develop results, and prepare reports.
• Selects appropriate research methodology
• Designs survey
• Manages fieldwork and/or processes with external Market Research firms
• Utilizes SPSS or SAS for additional data analysis

4. Maintains knowledge of business and industry issues affecting products and markets.
• Tracks competitive activities impacting current franchises as well as targeted new business development opportunities
• Reviews industry publications and journals to provide a summary analysis of trends impacting the marketplace

Basic Qualifications:

KNOWLEDGE SKILLS AND ABILITIES:

1. Detailed knowledge of Excel, including experience working with pivot tables. Ability to develop linkages between spreadsheets and prepare summary reports of the data.
2. Knowledge of secondary data sources necessary to develop market overviews.
3. Knowledge of Market Research methods and experience using SPSS or SAS for data analysis.

EDUCATION/EXPERIENCE:

1. Prefer Business or Social Science BS or BA. Bachelor degree is the minimum requirement.
2. At least 2 years relevant business analysis experience – would consider strong candidates from functions such as marketing, finance, sales, etc.

Additional Desirable Qualifications Skills and Knowledge:

Prefer Business or Social Science BS or BA.

Education and/or Experience:

KNOWLEDGE SKILLS AND ABILITIES:

1. Detailed knowledge of Excel, including experience working with pivot tables. Ability to develop linkages between spreadsheets and prepare summary reports of the data.
2. Knowledge of secondary data sources necessary to develop market overviews.
3. Knowledge of Market Research methods and experience using SPSS or SAS for data analysis.

EDUCATION/EXPERIENCE:

1. Prefer Business or Social Science BS or BA. Bachelor degree is the minimum requirement.
2. At least 2 years relevant business analysis experience - would consider strong candidates from functions such as marketing, finance, sales, etc.

Physical Demands:

Must be able to exert up to 20 lbs. of force. The position also requires reaching, handling, keying, sitting, standing, and walking.

C. R. Bard - 16 months ago - save job - block
About this company
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C. R. Bard is no upstart in the world of medical devices. The company has been in the business for more than a century and introduced the...