Softmart, Inc. - Downingtown, PA

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The Copywriter is responsible for writing effective advertising materials for print, web , collateral, and videos. Skilled conceptually in creative writing, they will work in tandem with the creative and marketing teams to translate strategic marketing concepts into headlines and copy for various mediums.

  • Bachelor’s degree in Communications preferred, related degrees considered
  • Extremely detail-oriented, flexible, and able to work in a fast-paced, demanding environment with aggressive development schedules
  • Proven ability working across team and capabilities

  • Writing and editing a wide range of material – including marketing campaigns, brochures, flyers, case studies, email blasts, direct mail, and sales promotion campaigns.
  • Ability to produce original and persuasive copy that sell Softmart’s services
  • Complying with company brand, formatting, and quality standards, with minimal errors.
  • Learning, listening, asking, prioritizing and translating marketing goals and key messages into strategic creative concepts and copy.
  • Consultation with internal client and external partners on tactical and creative approach.
  • Ability to work with the creative team and other marketing staff on a regular basis to brainstorm copy ideas and possible concepts/angles surrounding communication and copy.
  • Must be able to come up to speed quickly and work to deadlines, must be a self starter.
  • Must be able to receive and utilize feedback from multiple channels, and have a strong command of the English language with an eye for detail in order to catch errors.
  • Must have excellent communication and project management skills.
  • Additional experience in writing for websites and /or public relations would be preferred.
  • Ability to proofread

Softmart is an EEO/Affirmative Action Employer, M/F/D/V

About this company
Softmart is a leading global resource of software and hardware to business and government markets. The company offers wide product...