Copywriter
Softmart, Inc. - Downingtown, PA

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The Copywriter is responsible for writing effective advertising materials for print, web , collateral, and videos. Skilled conceptually in creative writing, they will work in tandem with the creative and marketing teams to translate strategic marketing concepts into headlines and copy for various mediums.

Qualifications:
  • Bachelor’s degree in Communications preferred, related degrees considered
  • Extremely detail-oriented, flexible, and able to work in a fast-paced, demanding environment with aggressive development schedules
  • Proven ability working across team and capabilities

Responsibilities:
  • Writing and editing a wide range of material – including marketing campaigns, brochures, flyers, case studies, email blasts, direct mail, and sales promotion campaigns.
  • Ability to produce original and persuasive copy that sell Softmart’s services
  • Complying with company brand, formatting, and quality standards, with minimal errors.
  • Learning, listening, asking, prioritizing and translating marketing goals and key messages into strategic creative concepts and copy.
  • Consultation with internal client and external partners on tactical and creative approach.
  • Ability to work with the creative team and other marketing staff on a regular basis to brainstorm copy ideas and possible concepts/angles surrounding communication and copy.
  • Must be able to come up to speed quickly and work to deadlines, must be a self starter.
  • Must be able to receive and utilize feedback from multiple channels, and have a strong command of the English language with an eye for detail in order to catch errors.
  • Must have excellent communication and project management skills.
  • Additional experience in writing for websites and /or public relations would be preferred.
  • Ability to proofread

Softmart is an EEO/Affirmative Action Employer, M/F/D/V

About this company
Softmart is a leading global resource of software and hardware to business and government markets. The company offers wide product...