Search Engine Marketing (SEM) Specialist - New York, NY

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CheapOair is currently seeking a highly motivated, creative and proactive Search Engine Marketing Specialist with a solid background in the Pay Per Click (PPC) and Search Engine Marketing (SEM) domain.As our Search Engine Marketing Expert, you will be responsible for the following: Manage all Flights, Hotels, Cars PPC campaigns across all Search Engines (Google AdWords, Yahoo Overture, MSN Ad center and others) Achieve a targeted ROI for all Ads spend on a daily basis Managing the PPC team located at our offshore location Training and directing the team to achieve their goals and targets Ensure optimal campaign performance Develop new and eliminate underperforming PPC ad copy/Keywords Analyze Clicks and Conversion data, ad expenses and ROI Search the Advertising accounts, understanding & negotiating with publishers and executing the campaign In-depth keyword and audience research Establishing the most effective landing pages and advising on possible improvements Creating multiple adverts and split testing across multiple advert groups Optimization and bid management Preparation of management reports Working to over achieve on both targets and deadlines Coordinating and providing recommendations to Graphic/design team on landing pages creation.
Current experience in search engine marketing and Pay Per Click. Proficiency in building and managing Excel spreadsheet analysis. Experience of managing multiple accounts across various search engines. Ability to multi-task and manage parallel activities. A great understanding of search engine technologies and the role PPC plays in the overall search marketing strategy. Excellent report writing, analytical and project management skills. Thorough understanding of SEM and PPC techniques. If you are interested in joining our winning team, please e-mail your cover letter and resume in confidence to Search Engine Marketing, SEM, Pay Per Click, PPC, Online Marketing, AdWords, Overture, Ad Center, Google, Yahoo, MSN, Bing, Hotels, Flights, Landing PagesOnline Marketing Coordinator, marketing coordinator, online marketing, marketing, market, sales, sale, engine marketing, business development, advertising, ad, pay per click, PPC, SEM, search engine marketing, search engine, pay per click campaign management