WebFilings is a rapidly growing technology company that builds collaborative, cloud-based applications for financial and executive teams. We're looking for a Marketing Metrics Manager to join our marketing team.
The Marketing Metrics Manager will work closely with members across the marketing team to handle gathering, analyzing, and presenting critical data. This position will take an in depth look at data to make day-to-day business decisions, analyze trends, and make strategic recommendations across the marketing department.
Develops KPIs and strategies that guide corporate marketing activities and align resources to drive profitable growth
Applies problem definition and structure knowledge to describe problems, break them down into key issues, and identify solutions by testing hypotheses and identifying root causes
Develops standardized data collection methodologies and processes to support reporting needs for campaigns, website / portal behavior, and conversion funnel performance
Identifies opportunities to capture user behavior data
Provides data interpretation, design models and trackable results across multiple marketing channels using various data sources and toolsets
Presents insights and recommendations for action to marketing teams by creating dashboards that explain what happened and why
Drives testing of new, emerging opportunities through rapid experimentation and development of best practices
Conducts competitive analysis of competitor’s offerings and strategies, and maintains awareness of competitive environment
Experience and Qualifications:
Bachelor’s degree or equivalent work experience
3-5 years of experience in an analytics role monitoring business performance results, providing data summaries and creating recommendations to make key business decisions
Fluency in using various industry standard reporting tools such as Marketo, SalesForce, Google Analytics, PowerPoint and Excel
Vendor management experience including establishing metrics and performance feedback
Presentation skills to large and small groups, including senior executives
Established track record of managing multiple projects and tasks simultaneously.
Clear, concise communication; verbal and written
Iowa State University Research Park - 8 months ago