Manager, Marketing Operations & Technology
High Street Partners - Boston, MA

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The Marketing Operations and Technology Manager will apply a suite of marketing technologies to support HSP’s brand development and demand generation strategies. The role will be both strategic and tactical with a focus on marketing automation in support of lead generation and processes, HSP’s website, including SEO/SEM and analytics to measure and optimize marketing performance and inform strategy and planning.

Major Responsibilities:
  • Be the primary owner of the Marketo marketing automation platform.
  • Maintain, enhance and optimize our lead management process in coordination with sales, and the team.
  • Develop and refine lead scoring models for HSP’s businesses to drive conversion from MQLs to SAL’s and opportunities
  • Collaborate with the team in the design and implementation of lead generation and lead nurturing activities
  • Ensure best practice utilization across all marketing programs and campaigns
  • Manage lead assignment and delivery – work with inside sales to ensure lead follow up
  • Maintain database health - ensure data cleanliness & completeness leveraging tools in Marketo, & third-party data providers
  • Drive insights and actions by creating a marketing analytics program, executing the analyses and disseminating the learning
  • Provide ongoing metrics in support of marketing effectiveness and ROI
  • Leverage Marketo’s RCA tool to understand and drive performance across the entire buy cycle
  • Run and integrate interactive marketing analysis including traffic, site activity, SEO/SEM performance and other website metrics
  • Produce and publish weekly, monthly and quarterly marketing dashboards tieing to sales pipeline, conversion rates and comparisons to KPIs and targets.
  • Collaborate with sales operations and marketing team members to developsegmentations and insights around our customer and prospect databases. Apply these inights to list building and other activities
  • Drive testing strategies and coordinate with the team to implement
  • Be the primary conduit and internal expert on HSP’s website
  • Coordinate and manage external providers of both services and technologies
  • Become the internal technical expert on HSP driven web management, support and train the team as needed
  • Collaborate and execute against our business goals and strategies with regard to SEM, and SEO integration across the site and content
  • Consistently explore and recommend means of improving the site’s performance as a branding and lead generation vehicle

Minimum Qualifications:
  • 3+ years in a Marketing Operations role
  • Hands on experience with marketing automation tools, ideally Marketo
  • Demonstrable understanding of sales, marketing / sales interactions and co-dependencies with a proven track record of successful collaboration
  • Expertise in marketing analytics and reporting. Experience distilling data to executive level insights and dashboards
  • Financial industry experience preferred, but not required
  • Web skills such as HTML/XML, web design experience, Knowledge and experience of cross-browser and cross-platforms (IE, Firefox, Safari, etc.) a plus
  • Knowledge/understanding of Search Engine Optimization principles and tools and experience working with outside providers and agencies

Skills, Abilities and Other Requirements:
  • Are marketing geeky and pride yourself on being up to date on technology that impacts marketing
  • Like process and structure and are creatively analytical
  • Quality driven, and believe data hygiene is the basis for good analysis
  • Internally driven and able to multi-task in a fast-paced environment
  • Dependable, detail-oriented and well organized
  • Have worked in both an agency and corporate environment
  • Insist on being part of a great team that knows how to have fun and work hard together
  • Want to make a difference and build something great

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