Media - Editor, Twitter Media Site Twitter -
San Francisco, CA
Editor, Twitter Media Site
Twitter is transforming TV, news, sports, music, entertainment, social good and government, and the Content & Programming team needs a creative, ambitious writer and editor to both 1) help us tell the story of that transformation and 2) support our partners in those industries with data, case studies, and best practices. This is an opportunity for someone fascinated by the future of media to help define and drive it: you'll be writing the playbook for the next two years of innovation.
Your territory:
media.twitter.com, our knowledge base for partners.
Your vision:
how to grow it into a dynamic voice telling the story, daily, of how high profile Tweeters (musicians, politicians, journalists, authors, actors, etc.) and creatives (producers, programmers, editors, agents, etc.) are using Twitter to create compelling original content and build powerfully engaged audiences.
How you do it:
you will collaborate closely with our creative leads in sports, music, TV, religion, government/politics and journalism. They drive Twitter integrations on-air, in-venue and online, and work directly with high profile users within their vertical. Your case studies, best practices and data analysis should reflect and evolve their strategic approach to their field, improve their execution, and scale their reach and influence.
Responsibilities
Make Twitter Media [media.twitter.com] the industry exemplar for best practices. Your success will be measured by the volume and quality of output created; by the number and reach of pick-up by industry and mainstream press; by the frequency, reach and open rate of industry email distribution lists; by the growth in page views from our target users; and, most importantly, by feedback gathered from our partners
Write, edit and produce Content & Programming's public material––from long-form best practices to case studies to short-form newsy updates to emails to Tweets to powerpoint presentations––at a fast clip and with great flair. Create and execute an aggressive editorial calendar, publishing 1-2 case studies per month, twice weekly short blog posts, 3-4 best practices guides per quarter (also presented at keynote presentations), an email per month per vertical to our distribution lists, and ensuring all our Twitter accounts (@twittermedia, @twittermusic, @twitternews, etc.) are tweeting daily. Produce at least one best practice video per quarter using our high profile users, and edit and produce various highlight reels monthly.
Bring our body of work to the next level by improving and deepening our insights, increasing our breadth of content and anticipating market needs. Bring data-supported insights and analytics into everything we publish by diving deep with Twitter's analytics team, and performing your own analytics against Twitter data. Drive our research needs, and package together into visually compelling, broadly accessible insights
Collaboratively design and upgrade the user experience to meet our growing areas of expertise and diverse audience. Design a user experience that allows different partners to quickly find what they need, while encouraging cross pollination and exploration. Unify the different bodies of work, e.g. the gov (gov.twitter.com to come), social good (Hope140.org) and other blogs. Establish a publishing approach that allows flexibility (religious leaders may need different content than musicians) while promoting consistency, particularly in coverage and depth of information provided
Work hand-in-hand with specialists on Content & Programming team (e.g. sports, TV) to extract best practices; tailor materials (e.g. keynote presentation, video, collateral) to the specific needs of the industries
Requirements
BA/BS degree
8+ years experience writing & editing web content for a high-profile organization or brand
Ability to communicate effectively and persuasively to many different audiences––you should be an evangelist at heart
Deep domain expertise in two or more of Content & Programming's focus industries: TV, journalism, sports, music, entertainment, government
A proven track record telling compelling stories with data––you need to be an excel monkey and data nerd, know your pivot charts and regression models
Fluency with web production: HTML, CSS, and image editing
Video editing and producing proficiency
Design experience a strong plus
Journalism experience a plus
Drupal experience a plus
Twitter - 15 months ago
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