Company Information An innovator in communication since 1923, Ketchum delivers seamless service around the globe through its 23 offices and 44 affiliates and associates in North America, Europe, Asia Pacific and Latin America. With its five global practice areas, Brand Marketing, Corporate Communications, Healthcare, Food & Nutrition, and Technology, Ketchum offers clients a unique breadth and depth of marketing and corporate communications expertise. A leading global public relations firm and the PRWeek 2002 Agency of the Year, Ketchum is a unit of Omnicom Group Inc. (NYSE: OMC; www.omnicomgroup.com ).
Additional information on Ketchum, its award-winning work, and past press releases can be found at www.ketchum.com . Job Description: RESEARCH ASSOCIATE KETCHUM GLOBAL RESEARCH NETWORK The Research Associate based out of Ketchum's New York office, works closely with research specialists in the Ketchum Global Research Network and reports to the local Research Director in the New York office. The position is in the Research Profit and Loss center. Specific responsibilities of the position are to conduct Secondary research projects under guidance from senior staff.
Analyze findings for strategic planning in marketing and public relations. This person is a supplier of consumer and business insights - not "data dumps" - to account teams and new business teams, to include: Response to information requests from Strategic & Creative Planners and account staff Proactive outreach to key account teams during planning season Interpretation of MRI, Roper, Yankelovich and/or other types of secondary data Development of target audience profiles, secondary research summaries, and trends reports, including the Ketchum Global Research Network newsletter Primary research projects (quantitative and qualitative) under guidance from senior staff. Analyze findings for consumer and business insights, to include: Development of publicity survey
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