Social Media Specialist -Part time- Valley Forge Casino Resort -- Marketing
Valley Forge Casino Resort - King of Prussia, PA

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Summary
Develops brand awareness through generating inbound traffic and engaging with customers online. Works in partnership with the internal Marketing and PR representatives to ensure consistency in voice and cultivating a social media referral network.

Job Duties
Develops social media accounts for the company including FB, Twitter, YouTube, Twitter, Flickr, Foursquare etc. Researches competitor positioning. Ensures social media tools (i.e. FB connect, Sharing buttons) are present on stand-alone web sites and kept up to date. Supports social media campaigns, events and day-to-day activities. Develops presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. Engages in dialogues and answering questions where appropriate. Helps to create effective benchmarks for measuring the impact of social media programs. Attends all property social media events and coordinates documentation of such events. Shares feedback, insights and trends gained from social media monitoring with Manager and appropriate Marketing team. Ensures compliance with all federal and state gaming regulations. Processes payments for resort membership cards and issues/activates casino access cards for guests at an event(s).

Qualifications
Bachelor’s degree in marketing, communications or related field preferred or comparable work experience. 2+ years work experience, preferable in such fields as social media marketing, public relations, advertising, and digital media/new media or an interactive agency. Strong organizational skills. Good knowledge and understanding of social media platforms and their respective participants. Must qualify for and maintain licensure as required by Pennsylvania Gaming Control Board. Must have thorough knowledge of approved Responsible Gaming Program.

About this company
21 reviews
Valley Forge Casino Resort in King of Prussia, Pennsylvania, offers the ideal location for our valued High End Players to enjoy non-stop...