Regional Marketing Manager
Lincoln Property Company - Virginia

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Write market overview and submarket overviews for management as needed for budget, RFPs, etc.
  • Assist with business development, client relations, underwriting budgets and RFP presentations.
  • Assist with the design and implementation of signage, collateral materials and marketing plans for stabilized and new construction properties.
  • Assist stabilized and rehab communities experiencing marketing challenges and poor occupancy.
  • Analyze leasing reports on a weekly basis to anticipate and combat downward occupancy trends.
  • Develop, track, and analyze the cost effectiveness of different advertising mediums. Meet and maintain relationships with advertising vendors.
  • Educate and train region on new marketing initiatives, programs and technology.
  • Assist in project management of various social media marketing initiatives.
  • Lead and execute property branding and re-branding projects.
  • Help train and prepare materials for Marketing and Social Media courses.
  • Analyze marketing reports to stay apprised of rent and marketing trends.
  • Develop, maintain, and evaluate leasing programs.
  • Plan and organize sales meetings, seminars, and Gold Medallion.
  • Shop competing properties to stay abreast on the marketability of floor plans, amenities, prices, and current market trends.
  • Assist with personnel recruitment and special promotions.
  • Assess and recognize employee performance.
  • Coordinate and assist with new property transitions and marketing setups.
  • Assist the Regional and Area VPs upon request.
  • Assist the Regional Property Managers as needed.
  • Attend owner’s meeting and provide marketing materials as needed.
  • Assist with new development design, branding and floorplan review

  • Experience in on-site property management/leasing (at least 5 years)
  • Proficiency in verbal and written communication
  • Solid understanding of Social Media and navigating various platforms
  • Proficiency and working knowledge of Excel, PowerPoint, Publisher and InDesign or Photoshop.
  • Some graphic design expertise preferred.
  • Ability to handle multiple tasks and for multiple projects
  • Strong interpersonal skills, experience with senior management

Preferred Education: 4 Year Degree

About this company
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Lincoln Property Company is one of the largest diversified real estate firms in the US, with development and investment properties in more...