Marketing Systems Analyst
Cessna Aircraft - Wichita, KS

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Marketing Systems Analyst - 213418 Description
      SUMMARY:

      Responsible for supporting CRM team function and related activities as part of the Global Insights group. Utilizes technical and marketing skills to support Cessna’s Global Marketing and Sales teams’ initiatives .

      ABOUT THE POSITION:
        • Individual must be a self-starter with an interest on leveraging technology to solve business needs and: o
        Self-educates and performs necessary due diligence o

        Takes initiative and—when necessary--ownership of projects o

        Has entrepreneurial spirit; identifies new projects and sets appropriate priorities o

        Thinks outside of the box as appropriate
        ·
        Minimal travel (conferences, rollouts, event support, etc.)
        The above statements are intended to describe the general nature and level of work being performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
      Qualifications
      POSITION REQUIREMENTS:

      1. 1. Manages and supports marketing automation initiatives which includes
      ·
      Work collaboratively with various marking teams (brand, events, strategy)
      ·
      Develop and manage the communications calendar and process
      ·
      Support Lead Systems Analyst
      ·
      Build and code HTML based emails; build and code landing pages
      ·
      Design and launch campaign programs
      ·
      Work with team member to design targeted lists
      ·
      Manage analytics (configure and design reports and lists and manage report subscriptions)
      ·
      Work to identify ways to improve deliverability
      ·
      Develop best practices/solutions to deliver mobile-savvy emails and landing pages
      2. 2. Supports the CRM system and team by performing the following duties
      ·
      Work with CRM administration team to enhance existing functionality, deliver new features, and improve the users’ experience
      ·
      Develop reports and dashboards
      ·
      Develop technical as well as process based solutions to business needs
      ·
      Engage in integration projects
      ·
      Work to improve data quality
      3. 3. Works with the Global Analytics team on ad hoc projects
      SKILLS:
      • Strong written and verbal communication skills
      • Experience with Microsoft Office; Apex (or Java); Salesforce.com lead process/marketing including administration, customization (field/object), and report/dashboard design; HTML, Marketo or similar marketing automation tool experience; JavaScript and Jquery;
      Job Field : Marketing
      Primary Location : US-Kansas-Wichita

      Recruiting Company : Cessna Aircraft
      Schedule : Full-time
      Job Level : Entry Level
      Shift : First Shift

      Job Posting : Feb 17, 2013, 8:04:25 AM

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