Dir Category Plan Comm
ConAgra Foods - Naperville, IL

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Key integrator across the Customer Development COE and leads annual plan management for assigned brands. Develops specific sales goals, information and programs to translate into specific plans for field sales execution. Coordinates with marketing to develop and execute plans consistent with long-range goals. 7 years related experience.

Position Responsibilities
Deliver the Annual Plan: assist in the creation and management of business strategies to ensure delivery of the annual plan for the assigned brands. This includes the national strategies and channel-specific strategies.

Voice of the Customer: be the internal advocate for the Customer. Represent the Customer point of view as the Brand, Innovation and Marketing teams develop their long and short-term strategies.

Set the Agenda: manage the brand specific agenda and assist in initiative prioritization. Develop Customer-level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative.

Pull it All Together: integrate across the COE to drive the activation of category, brand and shopper occasion insights at a National and Customer-specific level.

Provide Joint Business Planning Leadership: serves as the linkage between the Customer Teams and the Brand Teams. Primary point of contact for JBP between Field Sales, the Brand Team and the COE functional partners.

Position Qualifications
BS or BA in Business or related field

7 – 10 years of experience in the following areas:

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About this company
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ConAgra Foods fills the refrigerators, freezers, and pantries of most households. The company produces name-brand packaged and frozen...