Summary: Friends of the Urban Forest has funding to subsidize approximately 75% of the costs for any property owner in San Francisco who wants to plant a street tree or sidewalk garden in the sidewalk in front of their property.
We go neighborhood by neighborhood holding approximately two Community Tree Plantings per month and one Neighborhood Sidewalk Garden planting per month.
In the weeks and months leading up to those plantings, our Community Outreach Coordinator works hard to get the word out in each upcoming neighborhood that this funding exists and find as many people as possible in that neighborhood who are interested in getting a tree or garden in front of their home.
The Community Outreach Coordinator uses a "checklist" matrix of grassroots and digital outreach techniques to try to get as many people as possible to sign up. Some of these techniques include: identifying and working with volunteer Neighborhood Organizers, canvassing, tabling, attending community meetings, and social media networking.
By generating interest in getting a tree around the city, the Community Outreach Coordinator is directly responsible for the number of trees and gardens that Friends of the Urban Forest plants in San Francisco each year and, thus, directly impacts the size of San Francisco's urban forest on an annual basis.
Reports to the Program Director.
Required: - Directly relevant previous Community Outreach experience with proven metrics of success in registering or signing-up large quantities of individuals towards a mission-oriented goal - Able to work some nights and weekends because that is when outreach is most effective - Able to transport yourself around the city to do work in every neighborhood in San Francisco - Engaging and charismatic public speaker and 1-on-1 relationship builder
Preferred: - Multi-lingual to effectively outreach to communities that the organization isn't currently effectively reaching - Arbor-related background or knowledge - Formal education or Continuing Education credits in Community Organizing/Outreach - Pre-existing network in San Francisco that could be used to effectively spread the word about upcoming planting opportunities
I. Grassroots Outreach with neighbors and college interns - 50%: Approximately 50% of the job is designed to take place out of the office and in the San Francisco neighborhoods with upcoming plantings. Tasks include:
• Meeting for coffee or lunch with current or prospective Neighborhood Organizers
• Recruiting and managing college interns for outreach
• Public speaking at Neighborhood Association meetings
• Door to door canvassing with residents and interns
• Tabling at Farmer's Markets, merchants, and events in neighborhoods with upcoming plantings
• Distributing and collecting promotional yard signs in neighborhoods with upcoming plantings
II. Digital Outreach utilizing modern Outreach 2.0 techniques - 50%: Approximately 50% of the job is designed to take place in the office and digitally dispersing information to San Francisco neighborhoods with upcoming plantings.
• Emailing the local member of the Board of Supervisors to invite them to the planting and ask them to mention the planting in their e-newsletter
• Facebook and other social media postings to any relevant neighborhood groups
• Contacting neighborhood blogs or email list serves
Hours & Compensation: 40 hours per week including some evening and weekend hours. Salary: $36,000 – 41,000$ DOE, full benefits
To apply: Send acover letter and resume to email@example.com
TO BE CONSIDERED, PLEASE BEGIN THE FIRST SENTENCE OF YOUR COVER LETTER by completing the statement "The way I would get a lot of San Franciscans to sign up to plant a largely-subsidized tree in front of their property would be to. . ."
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