Brand Strategist
Idea Couture Inc. - San Francisco, CA

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Brand Strategist Location: San Francisco

Idea Couture is looking for a Brand Strategist. Unlike typical strategy consultant roles, we are looking for someone with intense interest in consumer insight, cultural creativity and marketing innovation that fuels a desire to build extraordinary brands. He or she will have the ability to work alongside cross-disciplinary design & innovation teams to develop breakthrough brand strategies and uncover ways to embed these into new products, services and experiences.

  • Integrate relevant research and creative brand building approaches into the design, management and execution of brand & innovation projects
  • Lead clients across a range of industries through brand planning exercises and workshops
  • Develop compelling client presentations and deliverables that fuse business, brand and consumer perspectives
  • Research diverse client industries, competitive and comparative environments and emerging consumer behaviors to reveal unique opportunities for brand differentiation & product innovation
  • Present findings and recommendations to a broad variety of client stakeholders
  • Provide working level direction to Associate Strategists as required
  • Customer management responsibilities
  • Participate in qualified sales calls as requested

Required skills / Experience
  • Undergraduate or graduate degree
  • Expertise in building brands for the digital age
  • 3+ years experience in an account planning/strategy role in professional services/ agency environment, management/strategy consulting
  • A background in research and insights, brand and/or digital strategy
  • Strong marketing and analytical acumen
  • Ability to facilitate discussions through powerful presentation skills
  • Conversant in the principles and practices of user-centered design

  • Team oriented
  • Independent
  • Analytical
  • Creative
  • Entrepreneurial
  • Accountable
  • A born communicator

  • Commensurate with experience

How to submit

Applications should be sent to: and consist of a resume, a list of your three favourite blogs and your three favourite brands or companies. Reference "[IDEA COUTURE] - {Brand Strategist}" in the subject line.

Please note

Only those candidates selected for an interview will be contacted. We thank you in advance for your application.

Idea Couture Inc. 241 Spadina Ave, Suite 500
Toronto, Ontario, M5T 2E2


Copyright © 2013 Idea Couture Inc.

About this company
Idea Couture Inc. is the world's premier strategic innovation and experience design firm with eight offices around the world. The company...