Marketing Manager, Informatics & Global Services
Waters Division - Milford, MA

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Develop, budget and implement worldwide marketing programs for Waters Informatics and Global Services businesses.

Responsibilities:
  • Develop and manage global marketing programs, including budget, for Waters Informatics and Global Services businesses.
  • Implement strategic programs that will build the Waters brand, generate sales leads and contribute to revenue/market share growth in key vertical markets including Pharmaceutical & Life Science, Food & Environmental, Chemical Materials and Clinical.
  • Work with Waters Strategic Intelligence group to design, implement and interpret market research initiatives for the evaluation of market/technology trends, customer requirements/challenges and the competition.
  • Develop market/product focused positioning and messaging platforms.
  • Develop integrated marketing programs for product launches.
  • Develop/execute tactical marketing elements that may include but are not limited to brochures, white papers, case studies, videos, email, direct mail, web pages, webinars, and journal articles.
  • Work closely with external agency to develop/implement global advertising/media plans.
  • Collaborate with Waters PR group/external PR agency in the development/execution of annual PR programs.
  • Develop marketing programs for trade shows and user meetings.
  • Present marketing plans/updates/results at worldwide sales and marketing meetings.
  • Coordinate efforts of multidisciplinary teams in the execution of programs.

Qualifications:
  • BA/BS degree in a science field, marketing or related with 5 - 10 years of experience
  • MBA is a plus
  • Cross functional team skills; team player
  • Manage multiple projects simultaneously and work independently
  • Ability to effectively work under tight deadlines
  • Excellent written and verbal communications/presentation skills
  • Individual must be able to think creatively and strategically
  • Ability to grasp and distill a wide range of technical concepts
  • Occasional domestic and international travel required

Waters Corporation is an equal opportunity employer.

About this company
The North Carolina Division of Water Quality (DWQ) in the Department of Environment and Natural Resources is the agency responsible for...