Associate Communications Manager, Media Advocacy
American Heart Association - Washington, DC

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What's your motivation? Opportunity? Creativity? Contribution? It's all part of working for the American Heart Association---where you can combine professional growth with personal fulfillment. So if you're considering a new and rewarding career, consider the American Heart Association. We have an excellent opportunity for an Associate Communications Manager, Media Advocacy in our Office of Federal Advocacy in Washington, D.C.

The Associate Communications Manager, Media Advocacy will serve as a media advocacy strategist in support of the American Heart Association's advocacy agenda. The position cultivates strong relationships with national political and health policy reporters, congressional/Hill staff, and allied organizations to build awareness of the association's federal advocacy agendas. The position supports AHA state advocacy affiliates by assisting/consulting on media advocacy activities and materials and works with the Director of Media Advocacy to provide media advocacy support for press events, volunteer congressional visits, congressional briefings and special Capitol Hill events.

Major Responsibilities Include:
Serves as media advocacy strategist for assigned advocacy issues in collaboration with federal advocacy/state staff. Strategies could include media outreach, press events, advertising campaigns, press materials, social media activities, blog stories, op-eds, letters to the editor, and grassroots media advocacy. Issues could include health care reform, prevention, tobacco, sodium, nutrition, health equities, women's health, stroke, federal appropriations, and regulatory topics.

Fosters strong relationships with key national and political reporters to promote assigned advocacy issues, and proactively engages media on priority issues when appropriate.

Writes press releases, media advisories, letters to the editor, op-eds, blog posts, social medial posts, media messages, Web copy and materials, and fact sheets in association with assigned issue beats.

Creates and implements social media promotion strategies in conjunction with AHA's advocacy agenda, including the development of messages, updating social media sites, monitoring engagement with Advocacy Twitter feed, and analyzing metrics.

Responsible for content management of Media Advocacy Web page and other Advocacy Web pages when assigned; duties include creating content, updating posted materials, and publishing Web content.

Shares responsibility for monitoring, tracking and analyzing daily media coverage of AHA advocacy issues; alternately reviews, selects and distributes daily media clips, monitors reporter coverage, especially on assigned issues, helps with maintaining issue media lists, distribution of advocacy press releases, and examining media analytics.

As resources permit, provides assistance and consultation to AHA affiliates for grassroots media advocacy activities and tool kit materials in support of legislative goals and regulatory objectives.

Provides editorial support for advocacy communications publications including the State Legislative Wrap-up, Advocacy in Brief, and other communications.

Assists with materials, social media and Web coverage, and logistics for press events, volunteer congressional visits, congressional briefings, and special Capitol Hill events.

Required Qualifications Include:
Bachelor's degree in communications, journalism, public relations or related field.

Minimum four years experience in communications, public relations, media relations and/or journalism.

Knowledge of print, electronic, and social/online media.

Skill in written and oral communications.

Experience with Web content.

Ability to work in team environment under deadline pressures.

Knowledge of health care policy issues.

Ability to travel up to 10% of the time.

Attracting talented, committed employees means offering a competitive benefits package, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.

To apply for this position or to see other opportunities with the American Heart Association please visit www.heart.org/careers . We no longer accept mailed, faxed or e-mailed resumes. Please apply for positions directly through our website. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.

The American Heart Association is an Equal Opportunity Employer and works to prohibit discrimination and to assure fair and uniform treatment of applicants and employees in all aspects of Human Resources administration without regard to political or religious opinions or affiliations, membership or non-membership in employee organizations, age, sex, disability, race, color, national origin, religion, sexual orientation, marital status or any other non-merit factor.

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American Heart Association - 15 months ago - save job - block
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The American Heart Association (AHA) is a not-for-profit organization devoted to the fight against heart disease and stroke (both among...