Manager, Website Analytics
Plow & Hearth - Madison, VA

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Position Summary:

The Website Analytics Manager will be responsible for creating the analytics strategy and measurement process for all website based initiatives in order to continually improve performance. This includes proactively developing strategies for optimal website navigation, targeting, usability, product categorization, and improving the overall website shopping experience. Position reports to the Director of Circulation and Analytics. Position will be located at our corporate headquarters located in Madison Virginia. Strong preference for candidates local to the central Virginia/Madison County area.
Essential Duties & Responsibilities:
Duties and responsibilities of the position include but are not limited to the following:
• Drive improvement in website key performance metrics. Analyze customer behavior and make recommendations through page analysis, clickstream, abandonment, topline metrics, and link analysis.
o Understand key site paths and landing page metrics to create opportunities for optimal site and product search
o Management of website usability and A/B testing process to improve sales and the overall shopping experience.
o Manage targeting/personalization of website experience based on customer segments, behavior, and shopping
o Management of dashboard, exception reporting, and ad-hoc reports that monitor site performance and identify areas
of improvement.
o Assist in developing clean and clear product category navigation via strategic vision.
• Manage efforts to link online and offline data to better understand overall customer behavior and implications for improving the website experience.
• Manage the online multi-touch attribution initiative
• Manage data capture and tagging of traffic sources, website events, and page taxonomy to ensure data quality and robustness of decision-making data. Must demonstrate the solid ability to implement and manage analytics tagging code and structures.
• Build strong data driven working relationships with internal personnel who manage SEO, SEM, Affiliate, CSE, Email, Merchandising, and Ecommerce Project Implementations to optimize the success of these initiatives.
• Demonstrate leadership in regard to managing, coaching, and developing a proactive, problem-solving, efficient web analyst team
• Demonstrate strong, up-to-date industry knowledge of website analytics best practices, general ecommerce trends, changes in customer shopping behavior, and emerging technology. Make recommendations how to apply to our business model.
• Effectively pitch, implement, summarize, and present analytical projects and findings to all levels of the company and key stakeholders.
• Develop strong understanding of our different customer segments, product lines, pricing strategies, and customer contacts to better anticipate customer motivation and shopping goals. Make recommendations how to apply to our website shopping experience.
• Build and maintain strong vendor relationships.

The requirements listed below represent the minimum knowledge, skill, and/or ability required, to perform job function:
• Bachelors degree required, preferably in Ecommerce, Marketing, Statistics, Applied Math, or Business
• 3 - 5 years website analytics background specifically focused on website performance, navigation, merchandising best practices, traffic analysis, and usability is required
• Expert user of Google Analytics, Omniture and/or Coremetrics, or other website analytic tools is required
• Expert user of Microsoft Excel; significant experience working with complex data manipulation formulas and reporting is required
• Experience implementing website analytic code snippets. Knowledge of html is a plus.
• Excellent data management skills; can easily and quickly manage massive data tables
• Excellent oral and written communication skills are required
• Strong attention to detail and the ability to handle multiple tasks and projects concurrently
• Ability to work both independently and as a team member; prior experience managing personnel is a plus
• Deadline oriented

To Apply for this Opportunity: e-mail a resume and cover letter to: