Station Products & Innovation - Business Development Intern
Public Broadcasting Service - Arlington, VA

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POSITION TITLE : Station Products & Innovation Intern – Business Development (Summer 2013)
DEPARTMENT: PBS Digital – SP&I
SUPERVISOR: Director, Station Products & Innovation
TIME COMMITMENT : May 28 – August 16, 2013 (dates can be flexible, depending on candidate availability)

INTERNSHIP OBJECTIVE:
Work with the Stations Products & Innovation team to create a business/marketing plan to spark digital innovation and collaboration among PBS Member Stations.

ESSENTIAL DUTIES:
Help evaluate, identify, and promote trends in the digital media sphere and how it relates to PBS products and services (e.g. mobile, social media, etc…);
Research, write and edit blog articles regarding high priority station products and new media topics; Schedule/recruit station drafted posts for SPI Blog;
Assist with administrative tasks related to the deployment of station-focused products (support efforts of team in creating status updates, webinars, trainings, etc…);
Writing of product documentation, best practices, and FAQs;
Actively search out topics/articles of importance to public media industry to analyze and share with team;
Monitor forums and sites for conversations relative to the Public Media Web development community;
Cultivate an online community of industry professionals to discuss and collaborate on projects, relevant issues and new technologies; and
Participate in social media conversations via Twitter, Facebook and beyond.

JOB REQUIREMENTS:
Identify, promote and present digital media and/or public media trends and how it relates to the betterment of PBS Member Stations;
Lead marketing, communication and research efforts of digital audit of PBS system;
Excellent writing, editing, and research skills and strong spelling and grammar skills; Specifically writing for blogs, e-newsletters, and product documentation;
Experience with social media platforms (specifically Twitter, Facebook and various blogging tools); knowledge of emerging social media platforms and online communications tools;
Strong skills in typing/word processing, spreadsheets, electronic communications systems, using the Internet, Outlook, and Microsoft Office;
Solid organizational and diplomatic skills;
Excellent communication skills; and
Technical Web knowledge of HTML, CMS, CSS and API concepts preferred but not required.

EDUCATION/MAJOR:
Digital Media/Communications related with an interest in business

OTHER DESIRED KNOWLEDGE/SKILLS/QUALITIES:
Outgoing, enthusiastic, self-motivated, fast-learner, works well in a dynamic team setting;
Interested in the power of community and building community online;
Excited by the possibilities of new technologies, particularly any related to visual design and video;
Strong attention to detail and customer service skills; and
Able to multi-task, willing to learn and collaborate within the organization.

SKILLS THE INTERN MIGHT GAIN:
Knowledge and experience of the issues and opportunities of working in a new media environment;
Building a solid portfolio of a variety of writing, trend and comparative analysis samples;
Knowledge of emerging online technologies, products and concepts;
Experience managing a large network online community;
Experience with meeting and event logistics;
Knowledge and experience with marketing and customer service principles;
Knowledge and experience of working in Public Media; and
Valuable networking connections.

PBS is an Equal Opportunity Employer M/F/V/D

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