Mgr-Communications
Marriott - St Thomas, VI

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As an integral part of the marketing discipline, Communications is a strategic function, and encompasses the actions we take to influence our external guests, internal guests, owners, company and community-at-large.

Marketing, publicity, ecommerce, social media, promotion and civic involvement are all means to accomplish the goal of building business and enhanced brand perception when aligned with marketing objectives.

Communications activities and budget must be integrated into the hotel’s overall sales and marketing plan and must parallel the primary revenue objectives of the hotel/resort.

While usually qualitative as opposed to quantitative, every communications action should strive to impact the hotel’s revenue objectives and be directed towards a specific goal.

The communications of The Ritz-Carlton Hotel Company, LLC philosophy and gold standards must be paramount in all activities and showcase the strength of our brand and enhance mystique.

The Communications Managers are the “keepers of the mystique” on-property.

To guarantee success in this function, the ideal candidate must have an understanding of how to develop and execute strategic ecommerce activities, local media pitches; photo shoots, collateral and social media channels; must have excellent writing skills and speaking ability; ability to handle multiple priorities and projects effectively.

The Communications Manager should be aware of and actively support corporate campaigns and proactively guide and direct efforts that enhance the company’s special promotions and packages, company philosophy/management-style perspectives, and profit-building for the Guidance Team.

While not a “catch-all” of loose ends, this Communications practitioner should be a source of ideas and a resource for multiple parties that include Field Marketing, Field Ecommerce and Market Director of Public Relations in addition to the Director of Sales & Marketing at the hotel.

In order for this position to function effectively, the execution of advertising, website update and maintenance, collateral development/marketing support materials and direct mail should be supported and executed by the Communications Manager, but controlled and driven by each property’s Director of Sales and Marketing/General Manager. Communications should be supportive of all projects and available to offer opinions, creative ideas and insights.

SCOPE / BUSINESS CONTEXT / CANDIDATE PROFILE

Scope:
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Number of Rooms

·

Classification of Unit

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Number of Direct Reports; Number of FTEs

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Annual Projected Revenue, Controllable Expenses and Profit

·

Control or Influence of Budget (Y or N); budget size

·

Geography

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Type of hotel (resort/city)

·

Other complexities due to:
Expected Contributions

Achieving Business Goals

Ø

Develop annual Communications plan in tandem with director, sales and marketing which is to serve as an integral part of the hotel’s marketing plan.

Ø

Be the Local Area Knowledge expert for the hotel and the destination

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Provide on-property support to Field Marketing, Field Ecommerce and Market Director of Public Relations in coordination with DOSM/RM/TI/FB

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Create and execute innovative publicity programs that will increase revenue and awareness, creating a positive perception of the hotel, its restaurants, Spa, services, ladies and gentlemen.

Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.

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Ensure that all hotel promotions are in keeping with The Ritz-Carlton brand image and reflect the highest level of professionalism in content and presentation.

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Respond to daily Ritz-Carlton Newsroom enquiries

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Respond to daily local media enquiries.

Leadership

…applies broad business knowledge and balances both a short- and long-term perspective to generate strategies while leading the organization to achieve them.

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Make decisions, including employees/team and commits to a course of action with available information.

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Address conflict in a timely manner.

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Responsible for directing and assisting the General Manager with all Crisis Communications as it pertains to the media and external/internal guest during any hotel emergency or safety situation.

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Serve as a spokesperson for the local media.

Provide timely and accurate responses when queried. Stay abreast of news; launch proactive communications plan internally and externally.

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Maintain professional relationships with local media and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.

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Act as an advisory to management by tracking public attitudes and making General Manager aware of the possible consequences of prospective decisions.

Building Relationships

…eliminates insular thinking by fostering a positive climate for work relationships and teams committed to achieving organizational goals and initiatives.

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Balance the interest of one’s own group with the interests of the organization.

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Use team member diversity to its fullest extent to achieve business success.

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Encourage others to share their points of view even if different from his/her own.

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Share relevant information to help others understand and support business objectives.

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Does not pull rank or try to overpower others.

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Use technology effectively to communicate and influence throughout the organization.

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Demonstrate business ethics and personal integrity, i.e., is widely trusted; is seen as a direct, truthful individual.

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Communicate with Corporate Team and Field/Marketing leaders in the region on a regular basis, keep them abreast of news and mutually-beneficial opportunities.

Managing Work Execution

…proactively ensures that others have the accountability, authority and resources necessary to both manage work execution and drive for results.

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Analyze monthly reports and data pertaining to the hotels digital performance

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Develop content and input data for various channels to include, but not restricted to: website, email marketing, social channels, advertising

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Manage property website content and quality

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Coordinate with Field eCommerce manager and guide on the hotel’s priorities for paid search and SEO

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Develop on-property brochures

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Host and coordinate on-site media visits

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Develop mobile app specific content, push messages to guests, on-property offers and other hotel/destination content featured in the mobile app

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Host and support on-site photo shoots

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Seek out others for information, support, guidance and assistance.

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Establish and build agreement among team/department members for resource

requirements

, timeliness and

measures

of success.

Ø

Develop and use systems to organize and keep track of target media list, quarterly focus goals and clip successes.

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Control property website content and quality.

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Maximize opportunities for publicity in local media through careful research of media requirements.

Be sensitive to all aspects of the hospitality industry which could be translated into publicity.

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Guide departments on proper use of corporate identity on printed, promotional and display materials.

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Maintain contact with the regional office; file monthly reports.

Inform team of planned events and developments that could be of Communications value.

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Produce and distribute a minimum of one local media release per month.

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Ensure media kits and other Public Relations related material originating from hotel is appropriate, error-free and complements the brand, thereby enhancing Mystique.

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Manage an effective traditional and social local media data base.

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Seek approval for, and upload image files onto Digital Assets (photos, slides, digital) of the hotel and personnel

.

Generating Talent

…proactively identifies and develops talent within the organization.

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Support Ritz-Carlton interviewing tools to ensure hiring decisions are based on the candidate’s job-related talent, skills and competencies.

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Hire the best people available from inside and outside Ritz-Carlton.

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Hire for talent, diversity and balance of skills.

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Give timely and specific performance feedback to employees; hold bi-annual reviews.

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Discuss problems immediately with others before they are forgotten or get out of control.

Organizational Learner

…actively pursues learning and self-development to enhance personal, professional and business growth; shares learning; demonstrates depth of knowledge in technical or specialized area

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Act independently to improve and increase skills and knowledge.

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Support the hotel’s business objectives by designing and executing relevant press trips and individual visits.

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Evaluate the success of communications efforts on a regular basis using the guidelines that were agreed-upon from the start.

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Demonstrate an awareness of personal strengths and areas for professional improvement.

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Share learnings, innovations, and best practices with others.

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Willing to learn from others.

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Use current best methodologies to manage smaller scale projects.

Candidate Profile

Experience

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Four years minimum in communications/ecommerce and/or marketing

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Crisis communications skills.

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Travel, hospitality or luxury goods background preferred.

Knowledge and Skills

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Proficiency with Excel, PowerPoint and Word computer programs.

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Perform all technical/procedural requirements of the job.

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Results-driven accountability for all communications efforts, which are tracked and evaluated.

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Excellent media, community and business contacts.

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Understanding of communications business.

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Outstanding personal and business references.

Represents the company in a positive and professional light, able to interact well with media, guests, management, suppliers and staff.

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Well organized and capable of working quickly and handling many projects and job functions at once.

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Knowledge of production methods in graphic arts, printing, film, radio and television.

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Ability to create newsworthy events and understands the Communications potential in hotel happenings.

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Discreet and can be trusted with confidential information and handle difficult inquiries with finesse.

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Portfolio of quality writing samples, projects, campaigns, etc.

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Able to communicate well with all levels of management, staff, business community, press, VIPs.

Education or Certification

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Formal training in Communications, a university degree or equivalent experience in communications, ecommerce and/or marketing.

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Excellent English writing skills and oral proficiency.

Marriott - 20 months ago - save job - block
About this company
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Marriott International, Inc., is a leading lodging and hospitality company that develops, operates, and franchises hotels, corporate housing...