Patron Brand Manager
Glazer's 28 reviews - Virgin Islands

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This role is responsible for all sales and marketing goals for Patron Spirits Company in USVI.

Duties and Responsibility:
Sales & Marketing

  • Responsible for program management.
o Recap program effectiveness (case # and profit $ %).

  • Responsible for goaling, tracking and managing opportunities and mitigating any foreseeable shortfalls.
o Work closely with sales force to identify needs and resources necessary to attain goal.

o Program and track towards successful goal attainment.

  • Identify market conditions such as risks / opportunities and mitigate goals / programs accordingly.
  • Initiate and implement successful launch plans for new items.
  • Create and execute annual marketing plans for all Patron brands.
o Identify brand opportunities and compile a plan of action to maximize the brand performance

o Identify brand risk and help create a mitigation plan to minimize risk

o Budgetary overlay for all marketing plans.

  • Identify needs, initiate and facilitate the optimal implementation of sales tools
  • Manage channel and size mix to maximize profit potential.
  • Successfully conduct scheduled supplier business reviews and recap program execution.
  • Forecasting - Manage and communicate inventory needs in order to achieve volumes.
Pricing & Finance

  • Oversee all pricing, programming, incentive and budgetary responsibilities for Patron.
  • Creates and executes all the approved programming calendars.
  • Accounts Receivables
o Responsible for all budgetary / financial transactions as they pertain to the designated suppliers.

  • Validates financial implications and implements all the approved calendars for programming as well as all the approved Plans.

Skills and Background Required:
 10 + years industry sales and marketing experience.

 Must have working knowledge of Computer Software i.e.: Microsoft Office and excellent Excel / Power Point skills are a must.

 Able to communicate effectively both written and verbal

 Strong Organizational skills

 Ability to multi task, Work on several initiatives and meet deadlines.

 Programming and Price Structure experience.

 Prior budgetary and Fiscal oversight responsibilities.

College (MBA preferred) or analogous industry experience / skills.


Sales Management

Primary Location

United States-Virgin Islands


DMH General




Anthony Durman

About this company
28 reviews
Glazer's Wholesale Drug Company, named during Prohibition when only drugstores and drug wholesalers could deal in liquor, is a...