Associate Research Director, Brand & Channel Discovery – WHERE Group
New York, NY

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The main focus of this position will be to lead Research projects as directed by the VP, Channel Insights, WHERE Group. The ideal candidate will be curious, collaborative, smart, and have a positive attitude. They will also: • Provide Research expertise to the Brand & Activation teams • Present research findings to internal and external clients • Be knowledgeable of and able to discuss the general media landscape and marketplace with Brand teams and clients • Collaborate with rest of team on WHERE initiatives • Mentor and manage junior level staff, including a Research Manager and Research Assistant • Analyze and apply syndicated data from various research software systems • Have experience conducting primary research • Be able to constantly re-prioritize multiple projects • Be able to manage up and down • Be able to communicate digital expertise to Horizon stakeholders • Create and maintain dynamic presentations about trends in the media landscape • Evaluate media vendors and research providers • Apply research to specific brands • Be detail-oriented Required Skills • Strong knowledge of the media planning and buying process • The desire to collaborate and work as a team • Extensive knowledge of Nielsen systems (Galaxy, NPower) and competitive databases (Kantar, Monitor Plus) • Good writing skills; experience writing presentations and articles • Good knowledge of Microsoft Office- Excel, PowerPoint, Word • Experience in simplifying charts and data for presentations • Can work under pressure and meet deadlines • Good presentation skills • Experience managing junior level staff • Knowledge of the general media landscape, especially Television • Enthusiasm!

Requirements

  • 4-5 Years in the media industry, preferably with some of that time spent at a media planning and buying agency, Advertising/communications degree & internship preferred
New York, NY
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