SEM/SEO Specialist
Harry & David - United States

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Harry & David: Where career and lifestyle meet

!

If you are thinking about a career move, you owe it to yourself to discover a world-class corporation in a beautiful region with an abundance of lifestyle and recreation choices.... Southern Oregon!

Southern Oregon, One of the Jewels of the Pacific Northwest

The secret to Southern Oregon’s unique way of life is its bounty of amenities. The quality of cultural attractions rivals that found in many metropolitan areas, and the recreation supplied by the great outdoors makes Southern Oregon a coveted place to work and play.

There are few places in the United States where you can enjoy a mild Mediterranean climate and pristine surroundings while still benefiting from everything a world-class employer can offer.

Orchards and wineries dot the surrounding hills. Here you can go fishing, boating, and whitewater rafting on the world renowned Rogue River, hike or mountain bike unlimited rugged and scenic trails, and still have time to spend the evening taking in a play at the world famous Oregon Shakespeare Festival or a concert at the Peter Britt Music Festival in historic Jacksonville.

Southern Oregon

is not just about play. Our area boasts of many fine schools, public and private, including highly acclaimed Southern Oregon University. We also are home to two award-winning hospitals, uncrowded roads, and the convenient Rogue Valley International-Medford Airport.

Combine your professional career at Harry & David with our great climate, abundance of cultural and recreational opportunities and you will agree... Southern Oregon has it all!

Why Harry & David, Wolferman’s and Cushman’s?

We are the nation’s foremost purveyor of gourmet fruit and food gifts through our premier direct marketing and e-commerce techniques.

Harry & David’s acquisition of Wolferman’s and Cushman’s confirms our commitment to growth.

Harry & David, with more than 2,600 employees and a seasonal workforce of more than 11,000, has a variety of Internet Marketing and Analytic career opportunities available.

If you have an interest or experience in Search Engine Marketing, Search Engine Optimization, Affiliates and Partnerships, Display, Email Marketing, Social Media and / or Analytics send your resume to

jobs@HarryandDavid.com

.

We offer a great corporate culture, competitive salary, and benefits package including medical, dental, vision, and a 401k program. If you love our gourmet food as much as we do, you will also enjoy a 30% employee discount on all of our delectable Harry & David products.

Position Summary:
The

SEM/SEO Specialist

is responsible for supporting and coordinating Harry & David’s, Wolferman’s and Cushman’s Internet Search Marketing activities with search engines, to include PPC, SEO and Paid Inclusion in Comparison Shopping Engines. The SEM/SEO Specialist is also responsible for reporting and analyzing the performance of online marketing programs.

Essential Functions:
Support Search Engineer Marketing through analysis, optimization and new keyword acquisition.

Monitor and optimize SEM campaigns to meet or exceed company goals.

Perform key phrase research, META tag development, content optimization and linking.

Conduct competitive benchmarking, analysis and monitoring.

Assist with ad copy development, revisions and monitoring.

Document SEO processes and track projects.

Produce ongoing performance reports monitored against traffic, indexing and ranking goals.

Perform SEO technical, architectural and compliance audits on existing websites and new releases.

Utilize analytics tools to analyze online marketing campaigns in order to improve ROI.

Monitor quality assurance of SEM advertising presentation across three key engines, website link checking and landing page functionality.

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