Accountable for the development of editorial content for University of Utah Health Care and University of Utah Health Sciences' web sites. Create clinical service line and academic department copy for all website and online marketing efforts including repurposed content and original writing. Ensure editorial content is written and presented in a format that meets web usability standards and is consistent with company information design guidelines and brand image. Collaborate with web team members to enhance website functionality and develop innovative ways to effectively meet customer needs. Develop content with a focus on Search Engine Optimization and Search Engine Marketing. Stays abreast of current industry standards and techniques to ensure effective content that achieves the organization's goals. May be asked to use skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.
University of Utah JOB# PRN01547B, Web and Interactive Marketing Department Duties: 1. Accountability for all the development of editorial content for all website and online marketing efforts.
2. Collaborate with web team members to enhance website functionality and develop innovative ways to effectively meet customer needs.
3. Ability to apply SEO methods and tactics to enhance the visibility of all Health Sciences web properties.
4. Develops and communicates department information on various projects to its stakeholders, both internal and external.
Qualifications: Requires a bachelor's degree in a related area and 3-5 years of experience in the field or in a related area; excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.
Experience working with content management software and other web publishing tools.
Some areas may require additional experience with particular computer systems.
Master's degree in a related field may be preferred.
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EQUAL EMPLOYMENT OPPORTUNITY
The University of Utah is an Affirmative Action/Equal Opportunity employer. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities. The University of Utah is committed to diversity in its workforce. Women and minorities are encouraged to apply.
Utah Technology Council - 2 years ago
Set in the foothills of the Wasatch Mountain Range, the University of Utah’s educational habitat provides breathtaking views of the...