Assistant Athletic Director Marketing
University of Mississippi - Oxford, MS

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This is a supervisory position in which the incumbent will develop and execute marketing plans for all athletics’ products and teams. This position will coordinate communication through social media and traditional media as well as oversee game day staff and spirit squad programs. This position reports to the Senior Associate Athletic Director Communications and Marketing.

Job Responsibilities
Manages content for official website and social media channels.
Assists creative team to develop digital graphics for website.
Coordinates game day staff for all sporting events, as well as, game day experience for fans.
Monitors game day experience and provides feedback for enhancements.
Develops and executes marketing plans for all sports.
Researches target audiences of each product or sport which includes developing strategies for reaching such audiences.
Manages advertising and promotions budgets.
Supervises script writing for each sporting event.
Oversees spirit squad programs which include cheer, dance and mascot; generates interest and awareness of the squads.
Assists in the recruitment of the cheer and dance squads.
Serves as a liaison between the athletics department and the marching band.
Performs duties as assigned by the Conference office at Championship events.
Ensures all assigned tasks are in compliance with University, SEC Conference, and NCAA rules.
Performs similar or related duties as assigned or required.

Essential Functions:
These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring Department.

1. Supervises the development and execution of marketing plans for all athletics’ products and teams.

2. Oversees spirit squad programs.

3. Oversees marketing communications team and game day staff.

4. Manages marketing content and messaging for the website and social media.

Minimum Qualifications
Bachelor’s Degree in Athletic Administration or related field from an accredited college or university.


Two (2) years experience in Athletic Administration or related field.

Substitution Statement:
Related education and related experience may be substituted on a basis set forth by the Department of Human Resources.

Special instructions to applicants
A background check is required upon hire for this position.

An official copy of your transcript is required upon hire for this position.

Please check to see which documents (i.e., resume, CV, cover letter, list of references) are associated with this posting. Prior to applying for the position, prepare the electronic versions of these documents to upload or to “copy and paste” when prompted. You will not have the opportunity to attach them after you apply.

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