PR Director - Digital Media
SBH Fashion, Inc. - New York, NY

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Global Communications – PR Director, Digital Media


The Public Relations Director – Digital Media will manage and oversee the execution of all digital public relations strategies and promotional campaigns as well as align digital public relations programs to complement the company’s online and offline advertising and marketing strategies.

This position is responsible for providing a wide-range of support to the Global Communications department, to support and extend their PR activities, editorial coverage, celebrity dressing, special events, and other initiatives to digital media platforms. The Public Relations Director – Digital Media will also liase with peers on the Digital Marketing team within the company’s in-house advertising studio to strategize and align initiatives with their programs as appropriate.


Reports to: EVP, Global Communications and VP, Corporate Communications

Supervises: Seasonal intern/s

Other Key Relationships: Corporate Communications, Public Relations, Special Events, Marketing & Advertising, Studio, Production, Legal, International Offices; Domestic & International On-line Media


Establish social media concepts and initiatives to promote brands, products and designers, working with the Digital Marketing team

Compose and/or edit a variety of types of communications, ranging from multiple daily social media posts and Tweets (external, public-facing) to larger strategies and initiatives (internal) to support the global needs of the brand in an ever changing digital environment

Responsible for delivering work that is strategically sound and always ensures brand's standards are upheld across multiple platforms

Develop and oversee branded and editorial content to be posted on brand’s social media pages – working with our in house Digital Marketing team on assets (editorial, event collateral, advertising)

Develop and pitch ideas and programs with the companies' current or new partners (media outlets, blogs, editors, stylists, tv personalities, etc) to extend brand’s presence online

Leverage brand’s longstanding relationships with writers, designers and photographers to contribute to brand’s digital platforms

Maximize and leverage editorial and marketing and advertising collateral materials on brand’s social media networks working in coordination with PR, e-commerce, and Digital Marketing teams

Establish and engage an ongoing dialogue with brand’s social media communities with the voice of the brand

Appropriate magazine editorial content and create original content (possibly in the form of a blog, behind the scenes coverage, etc) in concert with Digital Marketing team

Maintain relationships with online writers, bloggers, and personalities to identify online/digital editorial opportunities for company

Launch and maintain companies' corporate/brand and designer profiles on social networking and other online sites to ensure consistent online presence

Assist with the creation/development of digital presentations and remarks/statements for internal and external presentations and conferences as well as identify speaking opportunities for the appropriate company spokespeople



Five to 7 years of experience in the digital space ideally with a fashion/beauty/fragrance industry focus, and a serious long-term desire to pursue a career in fashion public relations

Key relationships and proven track record within industry a must

Bachelor’s degree required

Strong interpersonal communications skills and ability to work productively in a fast-paced, creative, collaborative environment, including interface and coordination with in-house advertising agency, and contact with associates and licensees at all levels

Resourceful, creative and self motivated with strong organizational skills and aptitude for immediately developing a highly organized approach to managing multiple projects, and an ability to quickly absorb the spirit of the companies design point of view.

Must be flexible to adapt to rapidly changing and high pace environment.

Broad life experience and sharp editorial skills (writing, editing, grammar, proofreading etc.) along with a high-level of creativity which can be channeled into appropriate expression within the companies context

A strong aesthetic sensibility and exposure to/understanding of fashion, photography, architecture, and/or art is required; an easy-going personality is essential as is a poised, friendly demeanor in business-social situations and the personal decision to live and work in a creative context; patience and persistence on a personal level is also essential