Public Relations Specialist
State of Montana - Helena, MT

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Job Listing Detail

Position Title:
Public Relations Specialist

  • Applications must be received by Midnight
on the closing date.

Listing Number: 7156-123E

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For more information contact:
State Agency:
Commerce

PO Box 200501

Helena , MT
59620

Phone: (406)841-2718

Fax: (406)841-2701

TTY: (406)841-2702

E-mail: docapplicants@mt.gov

  • OR -
Local Montana Job Service Workforce

ID

Number(s):
65105232

Openings:
1

Location:
Helena

Job Status:
Full-Time Permanent

Shift:
Daytime

Date Posted:
3/2/2012

Closing Date:
3/23/2012

Department:
Commerce

Division:
Montana Promotion

Bureau:
Band/Grade:
6

State Application Required:
Yes

Salary:
$31,959.00 - $39,949.00

Salary Unit:
Yearly

Additional Salary Information: Benefits include: The state contribution of $8,796/yr. towards health, life, dental, and optional vision insurance; a state contribution to the retirement fund and paid leave.

Applicant Pool: If another department
vacancy occurs in this job title within six months, the same applicant pool may
be used for the selection.

Special Information:
The Department of Commerce through its employees, community partners, public outreach, and media contacts enhances economic prosperity in Montana; fosters community lead diversification and sustainability of a growing economy; maintains and improves our infrastructure, housing and facilities; and promotes and enhances Montana’s positive national and international image.

Montana Promotion Division's mission is to strengthen Montana's economy through the promotion of the state as a vacation destination and film location; by maximizing the combined talents and abilities of its staff: and with guidance from the Governor's Tourism Advisory Council: the Montana Promotion Division strives to promote a quality experience to visitors while encouraging preservation of Montana's environment and quality of life.

Commerce prepares qualified and motivated people with the necessary skills to be successful employees and an integral component in fulfilling this mission.

Click on “Apply On-line” and find out how you can tap into one of Montana’s best resources, Commerce.

Some travel and extended hours may be required.

WOMEN AND MINORITIES ARE ENCOURAGED TO APPLY.

Duties:
This position serves as the Montana Office of Tourism’s (MTOT) Interactive Marketing Specialist and is responsible for conceptualizing, developing and administering promotional content for the MTOT site; coordinating interactive marketing programs; researching and recommending emerging technologies and online marketing activities that integrate MTOT’s marketing objectives with concepts that offer a high level of consumer engagement and marketing results.

This position works with the Consumer Marketing Manager, Advertising Agency, and the Senior Interactive Designer serving as a liaison between the programs and is the main point of contact for ensuring that broader marketing activities are supported by the site, as well as taking responsibility for the consumer email newsletter and other online consumer communications.

This position is the primary project manager/coordinator of interactive marketing strategy for the Montana Office of Tourism. The Interactive Marketing Specialist also properly supports the brand image, maintains best in class site functionality and travel planning experience and acts as the technology strategist.

The Interactive Marketing Specialist oversees the brand's social media efforts across a variety of channels, identifying strategies and developing and sharing content to increase awareness, engagement, and inspire travel across Montana. This position is responsible for ensuring that content pieces are created and scheduled to deploy on Visitmt.com to align with brand strategies, consistent with defined business rules, scheduled marketing events and customer browsing preferences.

The position is responsible for developing innovative and interactive Web site features (i.e., technical structures and graphic/content presentations) based on upcoming consumer marketing campaigns; research and evaluate new interactive methods and technologies to determine the relative value and viability for MTOT marketing campaigns. This position, with the cooperation of Consumer Marketing, will analyze interactive marketing campaigns, track key performance indicators to evaluate the ROI and effectiveness of individual Web campaigns. The most complicated aspects of the job involve working in conjunction with MTOT’s design staff and the marketing team to assess statewide marketing objectives, technical and design standards, brand and user needs to develop a site that is appealing, accessible, and useful for users. The position is also responsible for researching, analyzing, and evaluating developmental online marketing methods, emerging technologies, and ambiguous trends and issues affecting Montana’s tourism industry, online marketing, and user characteristics. These assessments, decisions, and conclusions serve as a basis for MTOT’s online marketing efforts.

Competencies:
Commitment, Communication, Initiative and Accountability, Influence, Personal Effectiveness, and Thinking and Problem Solving.

The position requires knowledge of online marketing, email marketing and social media channels, SEO (search engine optimization) and experienced with website content updates. Experience with Web design is also required.

The position requires experience working with a Web development team and directly with brands of similar size on interactive marketing and brand development. Strong business strategy background. Direct experience with interactive marketing and media strategy, planning and campaign management. Corporate social media experience and blogging.

Follow-through creative thinking, problem-solving, long term vision will be required. The position requires an exceptionally organized self-starter who can work independently, execute quickly and move to the next task.

The position requires skills in technical troubleshooting, written and verbal communications (including public, technical, consumer, and professional communications), managing multiple projects under inflexible deadlines, and promoting a positive image of Montana to customers and associates.

Education/Experience:
This position requires education and experience equivalent to a Bachelor’s Degree in computer science, web-site design and development, information systems, graphic design, marketing, communications, public relations or a related field and 2 – 5 years related experience in graphic design, marketing, web-site design, development and administration; testing and diagnosing web-site problems and providing technical assistance. Other combination of education and experience may be considered.

Supplemental Questions:
Please complete the following supplement question. This supplement provides you an opportunity to provide details regarding your qualifications for this position. Please limit your responses to the space provided in the on line application. If using a paper application please put your name and the position number for which you are applying at the top of each page and limit your response to one type written page per question

1. Imagine the State is considering a cooperative promotional campaign with a major downhill ski retailer in order to 1) increase awareness of Montana as a vacation destination; and 2) increase consumer intent to travel to Montana. What organization-owned digital assets and/or content would you look to have this campaign leverage? What other unpaid online channels would you explore to increase awareness and intent to travel? How would you demonstrate the effectiveness of these efforts?

Additional Materials Required:
Transcripts

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