Sr. Marketing Manager - Genomics
The Alpine Group - Tucson, AZ

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Strategic challenge. Innovative technology.

The growth area in Biotech is based on genomic research and personalized medicine, and the genetic testing organizations are at the front of the wave. A high-growth Molecular Diagnostics company is expanding their marketing group and is looking for a creative individual with a strong strategic orientation to join them. This small, pre-IPO organization offers an innovative menu of arrays for gene expression profiling and translational medicine, and they are now adding assays for RNA testing to support clinical diagnostics laboratories in the development of lab-developed tests and customized arrays. Well capitalized - including VC funding from three large pharmaceutical companies - this emerging organization is developing tests for oncology, immunology and variety of other disease states. If you are looking for a creative challenge in a small but positive corporate culture then this could be the opportunity for you.

The Opportunity:
The Senior Marketing Manager will have the opportunity to develop the strategic and tactical plans for a line of unique Molecular Diagnostic tests that will be launched over the next two years. These highly sensitive assays provide biomarker discovery through clinical testing and are based on innovative mRNA technology. In this small commercial team you will report to the VP of Marketing and be responsible for both upstream product planning and downstream marketing activities. Because there is limited competition in this space your business challenge will be to develop and expand this immature, undeveloped segment of the In Vitro Diagnostics market. Rather than stealing market share, you will create novel strategies and programs to educate customers and create awareness about this new technology.

Specific duties include determining product specifications, market segmentation, product positioning, branding, messaging, working with sales, and planning and attending trade shows. You will also work with Key Opinion Leaders in pathology and oncology to understand clinical trends and represent the Voice of the Customer in the product development process. As new IVD tests are developed you will plan and execute product launches on a global basis. You will lead the core cross-functional team in developing long-term strategies to maintain the leadership position in this emerging segment. The rapid rate of expansion of the company means that significant opportunities exist for career advancement and professional development. Overnight travel is estimated at 15%.

The successful candidate will have the following attributes:
  • 5+ years of sales and marketing experience in the Life Science industry, including some experience in clinical diagnostics
  • 3+ years of in-house marketing experience working with Molecular Biology tools and techniques (basic familiarity with PCR, sequencing, and gene expression is required)
  • A Bachelor’s Degree or better in the Life Sciences is required; an MBA is preferred.
  • Strong leadership skills and the ability to help set a vision for the future of the marketing organization
The compensation plan includes a competitive base salary, an annual incentive-plan bonus, and a significant package of pre-IPO equity. This is an entrepreneurial opportunity with a young company that prides itself on the unique, differentiated qualities of its product offerings.

If you are a motivated, self-starter who would like to help this organization grow, and if your background and qualifications meet these specifications, please apply online or E-mail your confidential resume (in Microsoft Word, Rich Text Format, or text format) to . If unable to E-mail, please send via fax to (970) 241-4395. Please reference 2887 in the subject line of your email or in your fax cover letter.


NO TELEPHONE CALLS PLEASE. Due to the high volume of resumes received, only applicants with specific experience requested by our clients will be contacted.

Additional opportunities are available throughout the country. Click here to see our list of available positions .

SALARY: $100,000 - $130,000
BONUS: 20% Bonus

KEYWORDS: “marketing","executive recruiting", "staffing agency", "pharmaceutical", "biotech", "staffing", "medical device", "biotechnology"," recruiting"," recruiter","recruit","lsr","life science research","molecular diagnostics",“business development”,“commercial”,“product manager”