Campaign Account Manager- Paid Search
ChannelAdvisor Corporation - Morrisville, NC

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The Campaign Manager will manage the pay-per-click digital marketing campaigns for multiple high profile, Fortune 1000 clients within ChannelAdvisor's Search Services team. The candidate will lead and manage all aspects of paid search marketing including strategy, budget, and execution as well as performance analysis, reporting and optimization. The ideal candiate must possess a thorough understanding of retail eCommerce and paid search marketing

Essential Job Functions:
Manage client relationships, project management, account strategy, and day-to-day search engine marketing (SEM) efforts for our customers

Develop and implement paid search engine marketing strategies to achieve client objectives in terms of sales and/or targeted leads and customer acquisition

Create and maintain project plans to update clients on status of paid search marketing campaigns

Perform in-depth quantitative analyses of paid search marketing campaigns

Recommend and execute strategic and tactical improvements to paid search marketing campaigns

Provide frequent progress reports to clients utilizing standard and custom performance metrics

Work closely with product management to suggest feature enhancements for sophisticated search marketing tools.

Some travel may be required (approximately 10%)

Required Skills

Required Skills

At least two years of hands on marketing experience including management of large paid search marketing campaigns, including campaign development, management, and performance reporting

Ability to prioritize multiple ongoing projects and manage stress under pressure from multiple clients

Experience with Google and MSN paid search management tools

Experience with third party tracking software

Experience with Product Listing ads and Remarketing through Google AdWords or other third party remarketing source

A strong client services orientation, with minimum of two years experience in a client services role

Comprehensive understanding of the search engine marketing industry including search engines and related tools/vendors

Demonstrated ability to analyze and interpret complex data including use of advanced Excel or Access techniques

Strong written and verbal communication skills

Ability to work well in a dynamic, fast-paced team environment

Bachelor’s degree

AdWords and/or MSN Pay Per Click certification a plus

Required Experience

ChannelAdvisor Corporation - 20 months ago - save job - copy to clipboard - block
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ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase the scale and...