The Analytics department is responsible for providing strategic insight into the client’s target and business, prior to campaign development, via research and analysis. The department also determines how marketing performance is measured and optimized, as the campaign launches and runs. The Modeler will be responsible for developing Marketing Mix Models for multiple clients, to help understand key drivers of their business and determine ways to optimize efficiency and sales.
To knock our socks ...
From LinkedIn.com - 55 days ago
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