Director Marketing
Acosta - Jacksonville, FL

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Overview:
139207 - Jacksonville, FL

Responsible for the management of the CRM system, and Acosta’s Go To Market Strategy for CPG, Retailer Sales/Uniform Program, E-commerce store, Incentive/Recognition program, and Owner of Promo Depot Self Promotion Strategy.

Responsibilities:
Management of CRM System

Database – Install / maintain records, and design and load marketing campaigns.

Assist in the development of Acosta CPG go to Market Strategy

SWOT and Competitive Analysis

Needs Development / Oversight

Internal / External Campaign Collateral Development

Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM

Manage Direct Mail Programs

Retailer Sales / Uniform Program go to Market Strategy

SWOT and Competitive Analysis

Internal / External Campaign Collateral Development

Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM

Manage Direct Mail Programs

E-commerce store go to Market Strategy

SWOT and Competitive Analysis

Store Programming Needs Development / Oversight

Internal / External Campaign Collateral Development

Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM

Manage Direct Mail Programs

Incentive/Recognition Program go to Market Strategy

SWOT and Competitive Analysis

Internal / External Campaign Collateral Development

Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM

Owner of Promo Depot Self Promotion Strategy

Identify Unit needs and coordinate purchasing and delivery of all Self Promo items

Create awareness of brand and services through effective communication tools

Build Brand equity through the creative deployment of self promosManage

Direct Mail/New Client acquisition programs.

Coordinate Preferred Vendor Program marketing Deals (trade marketing).

PowerPoint Presentations – new Business Opportunities

Campaign Micro-site Development / Oversight

Idea Generation for Client Projects

Qualifications:
Bachelor of Science degree required.

Strong Marketing/Communications and Sales background.

Past experience working for tier 1 CPG company. Minimum 3 years experience.

Proficient in: In Design, Photoshop and Adobe, Customer Insights.

Knowledge of ASI industry practices.

Knowledge of the Direction of Graphic Design Process.

Multi-Tasker and Delegator.

Strong presentation skills, copywriting skills and analytical skills with critical/creative thinking ability.

Acosta Sales & Marketing - 23 months ago - save job
About this company
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Acosta Sales & Marketing is a leading full-service sales and marketing agency providing outsourced headquarter sales, retail...