Responsible for the management of the CRM system, and Acosta’s Go To Market Strategy for CPG, Retailer Sales/Uniform Program, E-commerce store, Incentive/Recognition program, and Owner of Promo Depot Self Promotion Strategy.
Responsibilities:
Management of CRM System
Database – Install / maintain records, and design and load marketing campaigns.
Assist in the development of Acosta CPG go to Market Strategy
SWOT and Competitive Analysis
Needs Development / Oversight
Internal / External Campaign Collateral Development
Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM
Manage Direct Mail Programs
Retailer Sales / Uniform Program go to Market Strategy
SWOT and Competitive Analysis
Internal / External Campaign Collateral Development
Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM
Manage Direct Mail Programs
E-commerce store go to Market Strategy
SWOT and Competitive Analysis
Store Programming Needs Development / Oversight
Internal / External Campaign Collateral Development
Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM
Manage Direct Mail Programs
Incentive/Recognition Program go to Market Strategy
SWOT and Competitive Analysis
Internal / External Campaign Collateral Development
Develop / administer multi touch prospecting / lead nurturing system to be integrated to CRM
Owner of Promo Depot Self Promotion Strategy
Identify Unit needs and coordinate purchasing and delivery of all Self Promo items
Create awareness of brand and services through effective communication tools
Build Brand equity through the creative deployment of self promosManage
Direct Mail/New Client acquisition programs.
Coordinate Preferred Vendor Program marketing Deals (trade marketing).
PowerPoint Presentations – new Business Opportunities
Campaign Micro-site Development / Oversight
Idea Generation for Client Projects
Qualifications:
Bachelor of Science degree required.
Strong Marketing/Communications and Sales background.
Past experience working for tier 1 CPG company. Minimum 3 years experience.
Proficient in: In Design, Photoshop and Adobe, Customer Insights.
Knowledge of ASI industry practices.
Knowledge of the Direction of Graphic Design Process.
Multi-Tasker and Delegator.
Strong presentation skills, copywriting skills and analytical skills with critical/creative thinking ability.
Acosta Sales & Marketing - 30+ days ago
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