Product Messaging Information & Marketing Systems Specialist
Cengage Learning - Boston, MA

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The Product Messaging Information Coordinator/Marketing Systems Administrator (MSA) has primary functions to support the sales and marketing product data for the organization:

*Project manages the development of product information for multiple market segments—including marketing copy for internal sales tools and customer-facing e-commerce sites. This person will also be responsible for assigning projects to freelancers to work on product information pages, and managing those projects.

*Actively participate in the review of processes required to populate and update the internal database for Cengage Learning products. This database houses product information feeding our internal product catalog, the creation of sales tools, online eCommerce sites, and discipline web sites, and is the basis for all promotional information for each title.

*Responsible for collecting, entering, and updating product information into the database in support of Sales and Marketing, internal and external web sites, applications and initiatives; this includes managing day-to-day information flow and troubleshooting data related issues through collaboration with respective disciplines and other teams and reporting/data analysis.


*Work with publishing teams to collect/deliver product information within established budgets and timelines utilizing business systems for collaboration and completion.

*Recruit, develop, and manage freelancers to write and/or edit product information/marketing copy. Ensure appropriate invoicing and processing of invoices in a timely manner.

*Proactively work with the Cengage Learning database development team and Marketing staff to prepare data for product promotion, ensuring that the coding is accurate and troubleshooting when we become aware of things that are either missing or being included when products are not showing up.

*Upload and maintain product information in accordance with established standards and practices. Utilize Crystal Reports, MS Access, and ERP system for reporting, list management, acquisitions, and metadata creation and management.

*Act as point of contact for all external/internal customer questions relating to online catalog issues, Oracle produced sales tools support, and product set-up issues as they related to online product catalogs and applications.

*Establish and maintain processes for collecting new and updating existing product information. Evaluate and use the data to continuously improve workflow and suggest enhancements

*Monitor/implement stakeholder feedback and suggested changes to ensure customer needs are addressed.

*Foresee and suggest improvements/changes to our internal database and data processes.

*Manage special projects and other initiatives as requested.




*1 – 2 years of relevant experience with marketing business systems and/or data entry

*Experience with database uploading, management, and use, reporting tools, and spreadsheet software

*Experience with business systems and web requirements

*Track record of managing and reliably delivering multiple projects with overlapping deadlines, providing service to multiple teams, while maintaining the highest degree of quality and customer focus

*Excellent communication skills, both written and verbal


*4 year degree

*Experience with Access and/or Crystal Reports

*Oracle experience a plus

Cengage Learning is an equal opportunity employer, committed to attracting and retaining a talented and diverse workforce. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

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Cengage Learning is a leading educational content, technology, and services company for the higher education and K-12, professional and...