Web Content Writer/ Strategist (600002107) - Temporary
Aquent - Los Angeles, CA

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Title: Web Content Strategist/ Writer
Experience Level: 5-10 years

Work Location: Los Angeles, CA (Downtown)

The Web Content Strategist / Writer is responsible for developing the strategy and the execution of content across digital channels. This person is a member of the User Experience (UX) team, a multi-disciplinary group of interaction designers, visual designers and writers/editors who collaborate closely with each other and the larger organization to create compelling, user-friendly and informative customer experiences for a variety of audiences. Throughout the project lifecycle, writers work closely with members of the UX team, Project Managers, Product Managers and Technical Leads in creating and maintaining the project vision.

  • Partners with product managers, internal business stakeholders and functional teams to define content requirements and strategy that best achieve business goals
  • Provides leadership on UX project team efforts to ensure content and design meet business objectives and user needs
  • Writes and edits digital content that meets project goals and end user needs for complex efforts
  • Develops clear, consistent nomenclature for tools and applications; collaborates on the creation of new systems to tag and organize new and existing content and site navigation
  • Partners with UX team to define user models and interfaces for new/updated features and functionality
  • Works with other departments as needed to ensure the content strategy is effectively implemented across channels
  • Ensures online content complies with corporate brand standards, web style guide, legal and compliance
  • Collaborates on the development of content style guides, content and messaging strategies, best practices and processes
  • Partners with other writers within the organization to leverage and share ideas and make recommendations that apply broadly across multiple channels
  • Reviews analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies
  • Evaluates the usability of new and existing products, and make constructive suggestions for change
Hiring Criteria:
  • BA or MA in English, Journalism, Technical Writing or equivalent experience
  • 7+ years creating online/digital content
  • Superior writing, editing, and proofreading skills
  • Excellent leadership, communication and teamwork skills
  • Experience in creating and executing on a content strategy within the interactive space
  • Must have a diverse portfolio of work to demonstrate authored and edited web content
  • Experience working on a large-scale website or network of sites and creating/editing content for multiple channels
  • A proven track record collaborating on projects to translate complex concepts into easy-to-understand interactive experiences
  • Extensive experience planning for and developing useful, usable content including instructional text, error and confirmation messages, taxonomy and nomenclature
  • Passion for creating great user experiences with actionable knowledge of the digital landscape including current industry and user trends, emerging technologies, and standards
  • Understanding of interaction design and information architecture with regards to content strategy
  • Ability to scope, organize and execute multiple projects with interrelated goals
  • Experience working in Financial services industry a PLUS

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Aquent offers a broad range of staffing services to help global companies add technical expertise to their marketing and creative...