Marketing Director - E-Commerce
Mary Mack's, Inc. - Newton Grove, NC

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Job Summary:

Mary Mack's, Inc, a 12 year old internet mail-order company, is seeking to fill a full time marketing/sales position for our company. The primary responsibility of this position is to manage all marketing projects and web development within the company.

Preferred candidates will have at least 2 years of marketing experience in areas that may include web marketing, product development, web development or sales. While technical skills are important, it is most critical that the candidate have a demonstrated ability to manage our current marketing efforts while developing new and fresh ideas for our web marketing and sales strategy. In addition, the ideal candidate must be a self starter, be able to prioritize tasks, manage self-driven projects and work independently in an efficient manner.

The company location is Newton Grove NC, which is within a commutable distance from Raleigh and Fayetteville, NC however we may explore part-time telecommuting as an option. We are just off of Interstate 40, exit 341.

Essential duties and responsibilities include the following: Other functions may be assigned as business conditions change.

  • Brand development - Maintain and strengthen our brand through web and print media.
  • Website updates -- We have four websites that will need periodic updating. A basic understanding of HTML or other basic web programming is helpful but not necessary.
  • Manage all social media -- Facebook, Twitter, Pinterest, Blogs
  • Manage and develop content for website and print. This may include photos, videos, copy writing, blogs etc.
  • Manage and create strategies for email marketing.
  • Work with a local photographer for product photos.
  • Explore new sales and marketing opportunities including wholesale, retail and other online marketplace opportunities.
  • Increase website conversion/usability
  • Oversee paid search provider
  • Manage product feeds (web)
  • New product development
  • Work with designers for product packaging
  • Improve our link building strategies
  • Develop and maintain product catalogs

Skill/Knowledge Required:

  • A strong knowledge, understanding and interest in the internet commerce are a must.
  • Be able to demonstrate proficiency with Excel, MS Office.
  • A thorough understanding of PPC, SEO, SEM, PPC, Google Analytics -- You don't have to be an expert but the more you know about this the better.

Personal Characteristics:

  • The most qualified candidate will have the following personal characteristics:
  • Flexible
  • Self motivated
  • Strong organizational skills
  • Excellent verbal communication skills
  • Ability to multi-task
  • Ability to work independently
  • Works well within a team setting
  • Good attendance record

This is a full-time position with benefits. Absolutely no phone calls please. If you meet the requirements, are interested in this position and are within commuting distance please email your resume along with a cover letter.

About this company
Mary Mack's, Inc. is the parent company to three e-commerce websites. Hawaiian Shaved Ice is a premier online retailer of affordable...