In conjunction with group segment management, drive or support the identification and development of CAMEX markets for Cardiovascular products and therapies within hospital and clinicians segments; expand markets, identify new markets, and increase market penetration or market share within the segment. Responsibilities
Serve as division resource on CAMEX markets by identifying current and future market needs and understanding direct and indirect competition.
Identify and Quantify market opportunities
Develop programs and initiative that focus resources and activities to plan and implement for profitability; conduct market research and analyze customer perceptions through the use of strategic mapping activities and regular surveys of reps and customers; identify strategic opportunities and obstacles to success.
Under general supervision, develop strategic plans for optimal market, product and distribution that maximize profit potential; analyze progress of success of strategic plans on a regular basis.
Facilitate implementation of business plans and marketing strategies to increase market penetration or market share via market analysis, customer buying behavior, key issues, SWOT analysis; marketing plan objectives, strategies/tactics, project timing and expense estimate; drive ideas and concepts for all promotional projects.
Support the compilation and maintenance of key opinion leader (KOL) lists; develop and maintain solid relationships with existing and newly cultivated KOLs; participate in the solicitation of market trend and clinical opportunity information.
Provide Field Sales Support in partnership with group segment manager; contribute to the development of system and feature pricing promotions in concert with Product Management; develop sales incentive promotional programs; provide tactical advice and information; develop and distribute referral list; distribute copies of key journal articles or lay press articles that assist in the sales process; periodically assess needs and participate in or lead development effective sales aids that help convey a cogent message; provide segment-specific information to sales training for developing and communicating highly effective sales and demonstration techniques; conduct periodic assessment of the sales lead funnel to determine sales and marketing effectiveness.
Assist Product Management in product development endeavors; help identify and champion product development needs and opportunities; may assist with development of CV clinical objectives and strategies; work in concert with Product Management and Clinical in a smooth “hand off” during product release; assist Product Management in the development of product opportunity assessments; may participate in core team meetings; assist in the development of high-impact outcomes research.
Perform additional duties in line with company business requirements.
Travel requirements – 35-50% Qualifications
Bachelor’s Degree in Business or Marketing fields
Advance proficiency in English and Spanish (read, write, speak)
YEARS OF EXPERIENCE REQUIRED
3+ years’ experience in marketing in the hospital or healthcare market segment Skills & Competencies
SPECIALIZED KNOWLEDGE REQUIRED
Development of budgets and marketing strategic plans
Proficiency in Spanish and English required (reading, writing and speaking)
Strong proficiency in MS Office, including PowerPoint, Excel and Word.
Must be customer service oriented with strong interpersonal skills
Excellent organizational skills and demonstrated ability to handle multiple tasks accurately and efficiently
Prior experience in fast-paced office with multiple priorities.
Excellent presentations skills.
Responsive, action-oriented and innovative problem solver
MBA in marketing, or solid knowledge of marketing principles
5+ years’ marketing experience, with experience in emergency medicine or medical capital equipment marketing desired
Computer fluency and advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)
Demonstrated ability to drive and execute marketing programs, working with colleagues and/or outside vendors
Solid understanding of tactical marketing procedures and processes
Demonstrated ability to plan and implement programs
Advanced writing skills
Demonstrated ability to manage multiple projects, priorities, and people simultaneously
Must be a team player
Demonstrated ability to present effectively to any size audience
Must be able to work independently, have self-confidence and initiative
Medtronic - 20 months ago
Medtronic, Inc. is engaged in medical technology. The Company functions in seven operating segments that manufacture and sell device-based...