Senior Copywriter
VistaPrint - Lexington, MA

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You have the mind of a strategist and the heart of a poet. Your headlines are pithy, your prose persuasive. You are the consummate creative and the solver of problems. You see the big picture and sweat the small details. You write to live and live to write. You, my friend, are our next copywriter.

Opportunity

You will be a key member of our ever-evolving Creative team, collaborating with art directors and designers to help propel the Vistaprint brand to new heights. As part of the larger in-house North American Marketing Communications group, you’ll help drive marketing efforts through best-in-class direct response creative (direct mail, email, banner ads, signage, broadcast, web, catalog and more). Your unique copywriting talents and fresh perspective will help define and refine the voice of Vistaprint while garnering impressive business results at every customer touch point.

Responsibilities
  • Partner with art directors and designers to conceptualize and create online and offline marketing collateral, focusing on direct response initiatives.
  • Present and sell work to Creative Directors and internal client partners.
  • Demonstrate expertise in direct response best practices.
  • Manage heavy workload under tight time constraints.
  • Lead projects and provide copy direction to other team members.
  • Perform some proofreading duties and other copy related tasks.
Requirements
  • Minimum of 7 years of professional copywriting experience in an advertising agency and/or in-house agency.
  • Diverse copywriting portfolio that showcases direct response expertise -- both online and offline. (Proven ability to write short and long promotional copy.)
  • Strong communication and presentation skills.
  • Strong knowledge of the eCommerce landscape.
  • Results-driven Business-to-Consumer copywriting experience.
  • Bachelor's Degree in English Writing, Advertising Copywriting, or related fields.

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Vistaprint - 2 years ago - save job
About this company
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Vistaprint, N.V. (Nasdaq: VPRT) empowers 17 million micro businesses and consumers annually with affordable, professional print and digital...