Product Marketing Analyst
Compuware - Detroit, MI

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Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites.

Business Unit Information:

Covisint provides the leading cloud engagement platform for creating and enabling new mission-critical external business processes. Our solutions enable organizations to connect, engage, and collaborate with the critical external audiences that define their success -- including customers, business partners, and suppliers. Covisint allows its clients to establish a secure, reliable, integrated presence in the cloud, and offer the kind of engaging information experiences that people everywhere have come to expect. Learn more at

Position Description & Responsibilities:

The Product Marketing Analyst will be a key contributor to the continued success of Covisint's industry leading products. This is a rare opportunity for the right individual to play a key role in a fast-growing business. This role will be responsible for the following areas:

Research and analysis:
  • Monitor competitive landscape and analyst reports
  • Work with Director of Product Marketing to analyze competitor offerings from a feature set point of view and trends
  • Collaborate with Sales teams to further refine market offerings of Covisint platform
Competitive Analysis Tools and Deliverables Maintenance
  • Develop and maintain competitor profiles and analysis documents with Director of Product Marketing
  • Support go-to-market planning activities
  • Publish internal competitive updates based on work with Analyst Relations functions
  • Work collaboratively with subject matter experts in PR/AR functions and digital marketing to help write Press Releases and website updates
  • Ensure latest information is available to Sales teams
  • Develop Sales Enablement tools and excellent written communications in coordination with sales management
  • Develop clear and persuasive Press Releases working with Director of Corporate Communications
  • Develop sales battle cards, product brochures, and any other sales and communications enablement tools with input from Director of Product Marketing and Sales management
  • Work with Director of Product Marketing to develop and solution or vertical specific messaging

  • Bachelors degree in marketing and / or communications
  • Previous experience providing sales support and market analysis with an emphasis in market communications
  • 1-3 years working with, or for, enterprise software or Cloud companies
  • Excellent communications skills: proven ability to convey complex ideas simply and clearly in written and presentation formats
  • Effective research skills
  • Must be a self-starter and possess the ability
  • This position is based in Detroit, no remote employee option

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Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and...